GREY GOOSE(R) Vodka News

New Web Site from GREY GOOSE(R) Vodka Redefines Discerning Taste

MIAMI, July 28 PRNewswire — GREY GOOSE(R) Vodka, the "World's Best Tasting Vodka," is proud to announce the launch of its newly designed Web site, www.greygoose.com. This is the most significant update of the brand's site since it was launched over 10 years ago.

A marked departure from the brand's existing portal, the new Web site will include highly interactive content that reflects the brand's theme of Discerning Taste. This brand platform conveys that a GREY GOOSE drinker's inherent eye for detail leads them to seek refined subtleties in more than just their vodka — but in all aspects of life.

One of the first spirits brands to feature all images and commercials in only High Definition film, greygoose.com offers a visually stimulating experience distinguishing the good from the great. The Web site separates itself with an epicurean approach by considering GREY GOOSE Vodka as a key ingredient in fine dining. It is equipped with a contextual tool allowing users to easily search by keyword and explore everything from cocktail recipes and tips, and insider information on the world's best bars, ingredients, food pairings, design, and events. Also included is a clever cocktail sorting tool that identifies drink recipes according to vodka flavor, occasion, glassware, and ingredients.

In addition, consumers will also be transported into the rich history of France's Cognac region, where GREY GOOSE is produced, where they will be introduced to Francois Thibault, the Maitre De Chai (cellar master), and learn the uncompromising traditions and skillful craft that goes into making the world's best tasting vodka.

"It is evident that our consumers have an unyielding lifestyle of discerning taste and we are committed to providing them the necessary tools to keep them in the know and to build brand awareness," said Shane M. Graber, VP and Managing Director of GREY GOOSE Vodka. "We are confident the new Web site redesign will allow us to remain a leader in the super-premium vodka category," Graber continued. The site was created and produced by New York-based @radical.media.

Creative elements on greygoose.com:

* History of GREY GOOSE Vodka — A High Definition video highlighting the origins, rich history and ingredients that go into making the world's best tasting vodka in France's Cognac region

* Featured Cocktails — Users can easily find recipes for drinks they have tasted at GREY GOOSE sponsored events such as the signature Bloody Mary as seen at the GREY GOOSE Golf Lounge or at this year's Kentucky Derby or the Honey Deuce cocktail they tasted at the U.S. Open Tennis Championships

* Cocktail Search Engine — Equipped with a fully searchable key word tool, consumers can use this online mixologist tool that quickly sorts for the ideal drink according to occasion, ingredients, vodka flavor and flavor profile, or glassware

* Virtual Cocktails — SMS texting and emailing tool that allows users to quickly share their favorite recipes and drink images with friends and families

* The Discerning 5 — GREY GOOSE presents a carefully curated guide to the world's best in bars, food pairings, ingredients, events, and design

* Golf — The game, the community and the lifestyle involve the subtlety and refinement at the heart of GREY GOOSE. Users can explore information on the GREY GOOSE 19th Hole, learn more about the sponsorship with golf champion, Retief Goosen and access a schedule of upcoming sponsored golf tournaments

* Events — Visitors can learn more about GREY GOOSE charity partnerships and obtain a schedule of upcoming GREY GOOSE sponsored events including elite sporting events and red carpet galas

* Entertainment — Consumers can learn more about GREY GOOSE Entertainment and their partnerships with Iconoclasts, a critically-acclaimed television series, and Artists Den, an underground concert series featuring emerging and established artists

* Advertising Campaign Gallery — Explore the meaning of discerning taste with the most recent GREY GOOSE print and High Definition television commercials

About GREY GOOSE(R) Vodka

Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the "World's Best Tasting Vodka." The 80 proof (40% Alc. By Vol.) super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across the majestic Massif Central Mountains. Each bottle is sealed with a cork stopper and an elegant foil closure.

The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron flavored vodkas. GREY GOOSE(R) Vodka SIP RESPONSIBLY www.GREYGOOSE.com

EACH 40% ALC. BY VOL. — DISTILLED FROM WHEAT.

SOURCE GREY GOOSE(R) Vodka

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