Eastman Kodak Company News

Picture This: Qualex and Die-Cast Promotions Team Up to Offer Personalized Collectible Replica Vehicles

DURHAM, N.C., July 28 PRNewswire — Qualex, an Eastman Kodak Company subsidiary, today announced that it will collaborate with Die-Cast Promotions (DCP) to offer a new line of collectible metal replica vehicles that will be personalized with customer-chosen photo images.

With this new service, customers will be able to order from Die-Cast Promotions die-cast replica vehicles that feature artwork of their choosing — photo images, as well as accompanying text — incorporated into the design of the premium-quality collectible product. Because of the personalized nature of the die-cast vehicles, the service is perfect for a wide range of uses — from corporate recognition awards to children's sports teams.

Also, the personalized die-cast products may be ordered, produced and delivered in just a matter of days, which is much faster than what is currently available in the die-cast collectibles industry.

"With this alliance, we're now able to provide an unprecedented level of customization and service to Die-Cast Promotion's customers. Who wouldn't want a personalized die-cast collectible vehicle?," said Mark DeSimone, president, Qualex. "By combining Qualex' industry-leading image management technology with DCP's premium products, we can now provide new and exciting choices for corporate and consumer customers."

"Qualex and Die-Cast Promotions are radically changing the custom imprint die-cast industry, which has historically been limited by high minimum order quantities and long lead times," said Fred Ertl III, president and CEO, DCP. "Now, orders can be as small as one piece, and lead times have dropped from months to days."

Initially, Die-Cast Promotions will target the service to personal and business-to-business customers in the following categories:

— Youth sports — Corporate gifts and awards — Promotional and licensed sports products

They anticipate, however, that the products will soon be made available to a wide array of other markets seeking customized and/or personalized die-cast metal replica products.

About Die-Cast Promotions

Die-Cast Promotions(R) by F.F. Ertl III, Inc., is an industry-leading manufacturer of premier quality licensed die-cast metal replicas. We enjoy prestigious licensing relationships with over 30 vehicle and sports licensors. Our goal is to be the value leader in the die-cast industry and to offer unique and innovative products that our customers will be proud to own and display for many years. Die-Cast Promotions has grown over 1,100% during the past six years due to our customer's response to our product quality, innovation and value levels. We offer a wide array of open market and custom products and services to our retail and business to business customers.

To learn more, visit http://www.diecastpromotions.com .

About Qualex

Qualex Inc. is one of the largest wholesale photo finishing companies in the world. Qualex offers traditional print and digital output solutions by operating a large network of commercials labs throughout the United States and Canada. The company is a wholly owned subsidiary of Eastman Kodak Company and is headquartered in Durham, NC. Qualex and Kodak are continuously researching, designing, and implementing innovative output technologies that allow consumers to enjoy their pictures and images in ways never before imagined.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit http://www.kodak.com , and our blogs: http://www.1000words.kodak.com , and http://www.PluggedIn.kodak.com .

Media Contacts:

Cliff Gardner, Die-Cast Promotions 817-490-9949 cliff@gardneremail.com

Li-Chun Young, Qualex 919-484-3614 li-chun.young@kodak.com

SOURCE Qualex

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