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Socialmedia.com Creates New Method to Target Social Application Audiences Called Appographics(TM)

PALO ALTO, Calif., July 28 PRNewswire — Socialmedia.com, the largest independent social media advertising network, today announced a new method for segmenting social application audiences called Appographics(TM). Traditional market segmentation techniques rely upon geographic, demographic dimensions to categorize audiences into segments targeted by advertisers. These traditional segmentation techniques do not enable marketers to properly target audiences based upon the type of applications and how they are being used. With over 25,000 "apps" on Facebook alone, Appographics(TM) enables targeting around the type and purpose of app being used, aligning the marketer's objectives with the appropriate Appographic(TM) segment.

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Socialmedial.com released results of a study analyzing click through and conversion response rates across Appographic(TM) groups, with the study revealing wide-ranging results across various types of applications. These variations are something marketers should take into account to ensure their campaigns are optimized. For example, the click-through rate for quiz applications were more than double the average across all types of applications and more than five times the rate for specific types of games. Conversion rates varied dramatically as well, with travel, utility and self identity applications having the highest conversion rates.

"We created Appographic(TM) segmentation schemes because the existing content-based methods for classifying social applications do not lend themselves to a marketer's goal of targeting these audiences," said Eddie Smith, VP of marketing and business development for Socialmedia.com. "Facebook and other social networks have grouped applications into their own content taxonomies to facilitate searching for consumers, but these groupings are often broad and do not specifically classify the type and use of applications. Segmenting users around application types captures these nuances both from a quantitative performance perspective as well as aligning advertising brands with appropriate applications being used."

Leading advertisers including Universal Music Group have embraced Appographic(TM) targeting as a way to fine-tune creative to fit specific interests and application categories. Universal Music Group used it to promote their latest Weezer campaign.

To view the "Appographics(TM): A New Way to Segment & Target Social media Audiences" report in full, please visit: http://socialmedia.com/sites/all/themes/social/images/ appographic_whitepaper.pdf

About Socialmedia.com:

Socialmedia.com is the largest independent social media advertising network, delivering ads within 5,000+ applications running on Facebook, Bebo, Hi5 and MySpace. The company has created the Socialmedia Advertising Platform, enabling advertisers to effectively reach over 30 million monthly unique users through its network. The company's platform allows developers of social media applications to monetize their traffic from advertising. Socialmedia.com has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and Happy Hour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. Socialmedia.com is based in Palo Alto and San Francisco, CA. Interested in joining the conversation? Please visit: http://www.socialmedia.com/

SOURCE Socialmedia.com

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