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ActiveRain Real Estate Social Networking Site Launches Nationwide Online Video Advertising Program Powered by Mixpo

SEATTLE, July 28 PRNewswire — ActiveRain, the nation's largest social networking and marketing site for real estate professionals, announced that it has launched a nationwide online video advertising program for its growing base of more than 98,000 members powered by Mixpo, an online video advertising company dedicated to serving the local small and medium-size business (SMB) market.

ActiveRain is licensing the Mixpo platform, making it directly accessible to its members throughout the ActiveRain network. For a small monthly or annual fee, real estate agents, mortgage lenders, appraisers, title company officers, and other ActiveRain members will be able to easily create, run, track, and optimize online video advertisements to promote their services and properties. This nationwide implementation follows nearly two months of testing in selected areas since Mixpo and ActiveRain initially reached agreement in late April.

"The tens of thousands of real estate professionals who comprise the ActiveRain community need innovative and results-focused ways to market their locally focused properties and services, so we are thrilled to make Mixpo's online video advertising platform available to them," said Jonathan Washburn, ActiveRain CEO and Co-Founder.

With its end-to-end platform, Mixpo provides an ideal tool for SMBs, such as real estate professionals, to inexpensively and effectively advertise online. Starting from existing photo, video, and audio files or from a large stock library, SMBs can quickly create VideoAds that are easy to embed in blogs, Web pages, in-banner video ads, search engine landing pages, and more. VideoAds drive direct response through built-in, customizable calls to action and interactive overlays that can easily be added and removed as offers and specials change. Using the detailed activity and play-through data provided in an analytics Dashboard, SMBs can modify VideoAds to improve performance. They can also use ad rotation to test different versions of the same VideoAd to see which versions generate more leads and conversions.

"Our core vision is to enable local advertisers to deploy high quality and affordable VideoAds, accompanied by easy-to-use analytics, distribution, and optimization tools to make these campaigns as effective and results-focused as possible," said Anupam Gupta, Mixpo President and CEO. "Real estate is one category that we believe can benefit tremendously from the deployment of VideoAds to effectively showcase unique properties in a way that is both distinctive from other forms of media and easy to adjust, whether due to analytics or to the basic fact that real estate inventory is not static and changes daily."

"We share Mixpo's view that online video is an ideal medium for real estate professionals to leverage," said Washburn, "and we selected Mixpo because of its unique offerings, flexibility, and ease-of-use. Mixpo has taken the best of what video does, the best of what direct response does, and the best of what the Web can do and combined all of that into a easy and affordable online video advertising platform."

About ActiveRain

ActiveRain is the nation's largest social networking and marketing site for real estate professionals. More than 98,000 real estate agents, mortgage lenders, appraisers, title company officers, and others in the real estate industry participate in the network to exchange ideas and generate leads. The goal of ActiveRain is to empower real estate professionals and consumers.

About Mixpo

Mixpo is an online video advertising company dedicated to serving the local small and medium-size business (SMB) market. Through its pioneering online video advertising platform, the company enables interactive agencies, publishers, directories, ad networks and marketplaces to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients.

SOURCE ActiveRain

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