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It Takes Two! Pampers(R) Partners With 'The Twin Set Moms,' Authors of a New Book, to Help Moms of Multiples Share, Survive and Thrive

CINCINNATI, July 25, 2008 PRNewswire — There are many resources for new parents who have questions about their babies or want advice and tips from other moms, but few are aimed specifically at parents of twins or multiples. Pampers, a leader in baby care for more than 40 years, is helping to fill this void by partnering with authors Christina Boyle Cush and Cathleen Stahl, known as the "Twin Set Moms," for the launch of their new book "Twin Set," available nationwide starting July 22. Pampers will feature exclusive content from the book on its Web site as well as offer a free copy of Twin Set, along with valuable coupons redeemable for more than $20 worth of Pampers products especially for moms of twins for a limited time only at www.pampers.com/twins

(Photo: http://www.newscom.com/cgi-bin/prnh/20080725/CLF018 )

The twin birth rate has increased 74 percent since 1980 and an estimated 1.3 million sets of young twins are expected in the U.S. by 2010*. The twin trend is evident with recent multiple births from celebrities including Angelina Jolie, Julia Roberts, Patrick Dempsey, Sean "Diddy" Combs, Dennis Quaid, Marcia Cross and Jennifer Lopez.

Understanding that parenting is an uplifting and rewarding experience in itself, Pampers also recognizes that parents of multiples face unique joys and challenges — and that many tried-and-true parenting strategies might not translate to twins. The authors of the new "Twin Set" book are both moms of twins themselves and the book serves as an essential guide to savoring, not just surviving, life as time-crunched moms of multiples. Filled with "real world" advice, tips and a few laughs compiled from national surveys of hundreds of moms of multiples, as well as insight from doctors and specialists, the book provides a parent-to-parent support network in addition to solution-oriented advice in a fun and relatable approach.

"Parents of twins go through twice as many diapers and wipes than parents of single babies, so the products they use really have to stand up to the task," said Kirk Perry, North American vice president and general manager for Pampers. "Pampers is excited to work with the Twin Set Moms and to continue to provide valuable resources for parents and babies — including parents of twins and multiples — via Pampers products and Pampers.com ."

According to the Twin Set Moms, many tried-and-true parenting strategies don't translate to twins and even basic tasks like diaper changes can be more challenging with two. However, with the right tools and products, it's one less thing for moms to worry about. New Pampers Swaddlers Sensitive diapers feature a wetness indicator on the outside of the diaper that changes from yellow to blue when the baby has wet the diaper so that mom knows exactly when her child has wet. They are hypoallergenic with a touch of aloe and feature Air Dry for ultra breathability so air gets to baby's skin.

"No one understands what a mom of multiples goes through better than other moms of twins, but even with the twin birth rate soaring, it can be hard to find experts who 'get it,'" said Christina Boyle Cush, co-author of "Twin Set." "Pampers cares about addressing this often overlooked community of moms and we couldn't be more thrilled to partner with them."

The Pampers Web site ( www.pampers.com/twins ) will feature tips, more information on the "Twin Set" book and special offers especially for moms of twins, who can request $20 in valuable coupons including one free jumbo pack of Pampers diapers. As a special limited-time offer, Pampers will provide a free copy of Twin Set with every coupon pack.

About Pampers(R)

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit www.pampers.com

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

* According to the Centers For Disease Control and the National Center for Health Statistics

SOURCE Procter & Gamble

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