ProLink Holdings Corp. News
Top Ten Fortune 500 Telecommunications Company to Use ProLink Network for Digital Out-of-Home Ad Campaign
Advertisements for the company's services will appear on one hole per course throughout the program's run, during which the company will be ProLink Network's exclusive national advertiser in the directory categories. The ads will appear on the majority of screens across ProLink's US national network of approximately 400 golf courses, nearly 30,000 screens in total.
In addition, the advertiser will receive a third-party, custom research study detailing audience demographics, ad recall and intent to purchase, as part of the ongoing ProLink Network Research Program. The initiative offers exposure to the entire ProLink Network of golf courses, potentially resulting in 21 million brand impressions, as well as independent research conducted by Edison Media. The advertiser will have the option to extend its contract for the 2009 calendar year, during which time it would maintain category exclusivity.
"The ability to attract major brands to our screens shows how far the ProLink Network has progressed in a very short time," said
Through the ProLink Network, advertisers gain access to an affluent group of golfers playing upscale courses and resorts featuring ProLink's 10.4" GPS monitors on their carts. Surveys have shown remarkable recall rates in excess of 70% for golfers viewing the on-screen ads in quarter- and full-page formats.
ProLink's pioneering national advertising program reaches more than 13 million golfers nationwide. Through an exclusive agreement with ProLink, the ABC National Television Sales force procures national ads on the ProLink Network. Brands that have used ProLink to reach the coveted golf demographic include Toyota, General Motors, American Express- Starwoods and HBO.
About ProLink
ProLink Solutions is the world's leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions' core philosophy is to be a "Trusted Partner" to its golf-course customers. From enhancing golfers' overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions' products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
CONTACT: Buffalo CommunicationsRich Katz 703.891.3319 rkatz@billycaspergolf.com Daniel Mitchell 253.312.4536 dmitchell@billycaspergolf.com Investor Relations Contact: CEOcast, Inc. Gary Nash 212.732.4300 gnash@ceocast.com
SOURCE ProLink Holdings Corp.
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