Rentrak Corporation News

Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals For Week Ending July 20, 2008

LOS ANGELES, July 24 PRNewswire-FirstCall — Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (Nasdaq: RENT), today announced the Top 10 DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's proprietary tracking services, the ten top selling DVDs and the top ten most rented motion pictures, per data collected for the week ending July 20, 2008 include:

Rentrak Top 10 Selling DVDs* RANK TITLE STUDIO WEEKS IN RELEASE 1 Step Up 2 the Streets DIS 1 2 College Road Trip DIS 1 3 The Bank Job LNG 1 4 Batman Begins WAR 2 5 Shutter FOX 1 6 Penelope SUI 1 7 10,000 B.C WAR 4 8 Vantage Point SNY 3 9 Superhero Movie! GNS 2 10 The Ruins PAR 2 *Week ended July 19, 2008 Rentrak Top 10 Renting DVDs RANK TITLE STUDIO WEEKS IN RELEASE 1 The Bank Job LNG 1 2 College Road Trip DIS 1 3 Step Up 2 the Streets DIS 1 4 Shutter FOX 1 5 Drillbit Taylor DWK 3 6 Vantage Point SNY 3 7 The Bucket List WAR 6 8 Fool's Gold WAR 5 9 10,000 B.C WAR 4 10 The Ruins DWK 2

About Retail Essentials(R)

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real- time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com.

Contacts: Sallie Olmsted/Amanda Bartz

Rentrak Corporation 310-854-8124/8151

SOURCE Rentrak Corporation

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