Z Trim Holdings, Inc. News

Z Trim Offers Taste and Nutrition to the Nation's Schools at the School Nutrition Association's 62nd Annual Nutrition Conference

MUNDELEIN, Ill., July 22 PRNewswire-FirstCall — Z Trim Holdings, Inc. (Amex: ZTM) is exhibiting and providing samples of healthier burgers, dressings and snack bars to an estimated 7000 food service directors and school nutrition professionals at the School Nutrition Association's 2008 Annual Nutrition Conference (ANC) July 20-23 in Philadelphia, Pennsylvania.

The exhibited products, made by a host of small to large food manufacturing firms who sell their items to school food service, represent an increasingly broad array of marketplace goods that are made healthier with Z Trim's unique natural corn bran fiber.

Multi-functional Z Trim improves nutritional profiles while at the same time contributing other benefits, such as helping one of the top privately held meat processors in the United States to sustain juiciness in the leanest of meats throughout cooking.

"American Foods Group has been investing in the development of nutritious lean meat products for many years," said Vincent Degrado, Corporate Vice President of Technical Services for American Foods Group. "Our new turkey burger has only 120 calories and 7 grams of fat per serving, plus a gram of fiber," he said of the turkey burger containing the Z Trim natural corn bran fiber. "Child nutrition is a major focus of our R & D department and we have many ideas for other better tasting, low calorie products to keep American kids healthy," he added.

A varied list of food producers selling to both retail and to schools is realizing the benefits and attributes of Z Trim. Z Trim's successes within the school districts of Florida gained the attention of one of the top dressing manufacturers for retail and food service. That same company, which has since become a customer of Z Trim, now makes and sells a line of reduced fat dressings containing Z Trim to a group of 39 of the 67 school districts in Florida. That group of 39 districts, which now includes Dade County, is the largest buying entity for school food service in the nation, serving approximately 115 million meals per year to Florida school children, according to Frank Mullins, MS, RD, advisor to the school group.

Mullins relays a healthy enthusiasm from the group toward Z Trim. "They like the taste of these dressings so much that they have expressed interest in hearing about any other products made with Z Trim," he said, "as would any of the states with whom Florida has reciprocal buying arrangements." Those dressings will be sampled at the Z Trim booth at the ANC.

Scott Vrana, President of Houston-based Consolidated Mills, a producer of a broad array of food products to the foodservice industry including baker's emulsions and processed foods, sees Z Trim as an important option at the right time for food manufacturers.

"Our prime objective in using Z-Trim is to reduce fat and caloric content of the foods we manufacture along with offsetting the ever increasing cost of raw materials," he said. "Z Trim allows us to provide a naturally healthier product during a challenging economic period," he added. "It is a win-win for us as manufactures and for the consumer."

Mr. Vrana notes both the improved nutritional profile and taste attributes Z Trim brings to his items. "One of our sauces without Z Trim has 70 calories with 50 coming from fat," he said. "With Z Trim, we are able to reduce the calories to 25 with only 15 coming from fat while providing virtually an identical product in taste and functionality," he said.

Bakery items are another category well served by Z Trim, which not only replaces fat with fiber in such applications, but can also assure that the other ingredients used, such as in a filling, remain stable when blended.

"We dedicate our efforts to baking as healthfully as we can for all the schools throughout Texas and beyond," said Ignacio Alvarez, owner of San Antonio-based Lux Bakery. "We are currently launching a Sunbutter & Grape Jelly Bar, as well as other breakfast or after school bars, such as a Cinnamon-Apple-Cranberry bar, an oatmeal cinnamon apple cranberry bar, and a sweet potato chocolate flavor bar," he said. "All will feature Z Trim."

Rounding out the array of food categories made healthier by Z Trim, the thousand island, ranch and French entries into the Heinz "Heart Healthy" line of portion packed salad dressings will be sampled at the Heinz booth.

"The schools are on the front lines of child nutrition and we appreciate the opportunity to show how manufacturers across food categories are responding to their needs by innovating new product lines as well as improving the nutritional profiles of favorite brands with Z Trim," said Steve Cohen, President of Z Trim Holdings, Inc.

ABOUT Z TRIM(R)

Z Trim, http://www.ztrim.com, is a natural, functional food ingredient and emulsifier made from the hulls of corn. Because Z Trim is non-caloric, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim is a versatile product that can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative to many of the oils, gums and starches it can replace. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward.looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, that we are currently deficient with respect to Amex' continued listing standards due to going concern issues, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances.

Contact: Phil Versten

Voice: 847-549-6002

Email: phil.versten at ztrim.com

SOURCE Z Trim Holdings, Inc.

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