ARAnet, Inc. News

ARAnet Introduces Online Ad Value Metric

HOPKINS, Minn., July 17 PRNewswire — ARAnet, Inc., which generates feature article placements in newspapers and Web sites to help clients build their brands, has introduced Online Ad Value, a metric that assigns advertising dollar equivalency for articles posted on publisher Web sites. The Online Ad Value metric is a unique offering among ARAnet's competitors.

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"While the value of online coverage has always been apparent, we've seen an increasing demand to quantify that value for the corporate clients who rely on our ARAcontent service to deliver their marketing messages to a broad audience of print and online readers," says Scott Severson, president of the Hopkins, Minn.-based ARAnet. "Online Ad Value addresses that demand by providing an advertising value for our growing network of online publishers."

ARA's Online Ad Value is a proprietary metric that conservatively evaluates the monetary value of online placements. "With its carefully researched formula, which includes banner ad rates, word count, site audience metrics and other factors, we feel Online Ad Value is poised to become the industry standard for assigning a reasonable and conservative dollar value to online placements," Severson says.

Through ARAnet's existing online reporting system, clients can now view Online Ad Value for Web postings of their ARAnet articles.

Founded in 1996, ARAnet is a leading print and online media service. ARAnet currently offers two great products to help its clients reach and win new customers, Adfusion and ARAcontent. Adfusion is an article-based cost per click advertising platform. It is the nation's fastest growing online advertising network, currently serving over three billion impressions monthly. ARAcontent generates feature article placements in print and online publications that build awareness of its clients' products and services. To learn more, visit http://www.ARAnetOnline.com.

SOURCE ARAnet, Inc.

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