NexCen Brands, Inc. News

Marble Slab Creamery Presents Premiere Fridays Summer Celebration

Introducing the Next Four Flavors

NEW YORK, July 16 /PRNewswire-FirstCall/ — NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen"), parent company of Marble Slab Creamery, is proud to announce the next four flavors for their Premiere Fridays summer celebration. Marble Slab has been rolling out the red carpet every Friday in honor of 16 new blockbuster ice cream combinations, each correlated to a current Hollywood movie premiere. The first showing began Friday, May 30 and a new combination will be presented each subsequent Friday through the first week of September.

Marble Slab's guests have been getting a taste of Hollywood while walking the red carpets during Premiere Fridays. Store decorations mimic the glitz and glamour of Hollywood movie sets, and movie slates displaying, "Now Showing" and "Still Serving" feature the current premiere and previous week's combinations.

Coming soon to Marble Slab Creamery...

— July 18 — The battle between good and evil continues with "Dynamic Duo Dark Chocolate," a distinctly delicious and dangerous combination of Double Dark Chocolate, Caramel, Chocolate Chips and Snickers.

— July 25 — It's a Bird, it's a Plane, no it's.....a UFO, "Unidentified Fudgy Object" that is. A mysterious combination starring Sweet Cream, Fudge, Chocolate Sprinkles and Crushed Oreos will be under investigation at a location near you.

— August 1 — "Mummy Crunch," featuring Creamy Peanut Butter, Caramel and Butterfinger will create a spellbinding mixture that is sure to be the talk of the tomb.

— August 8 — A 3-D adventure for your taste buds, "Marshmallow Moon Landing" showcases a cast of flavors that are out of this world.

"Marble Slab is pleased to premiere the next four ice cream combinations in the Premiere Fridays' salute to Hollywood movies," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Customers are also invited to celebrate 25 years of gourmet flavor and ice cream innovation this summer with Marble Slab for our Silver Anniversary."

Marble Slab Creamery (www.marbleslab.com)

Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including

fresh fruits, fine nuts, sweet candy, and cookies.

NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

SOURCE NexCen Brands, Inc.

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