Future Exploration Network News

Global Media Market to Hit $5.7 Trillion in 2024, Almost Four Times Current Size: Future of Media Report Released Today

SAN FRANCISCO, July 11 PRNewswire-USNewswire — The global media and entertainment market will reach $5.7 trillion, from its current size of $1.7 trillion, according to media futurists Future Exploration Network in their Future of Media Report 2008, released this week. This is almost four times its current size, in sixteen years.

"There will be massive growth in the media, entertainment, and related industries," says Ross Dawson, Chairman of Future Exploration Network. "Ultimately this is driven by soaring demand for media in all its forms. In developed countries such as the US people are consuming media from multiple sources wherever they go. This will mean average media consumption will be 13 hours a day by 2020, and not long after that will be equivalent to all our waking hours. Advertisers will spend ever more to cut through this massive media overload."

"Even with this extraordinary pace of growth, many media organizations are struggling. Television, radio, print, and Internet are all being fragmented into smaller markets as new competitors enter the market. New media channels, including mobile and outdoor are further fragmenting our attention," says Dawson.

Features of the Future of Media Report 2008 include:

— Seven Driving Forces Shaping Media: Detailed descriptions and data on what is changing the media landscape.

— Future of the Media Lifecycle framework: A visual explanation of how the 'personal cloud' drives individuals' media participation, including lifestreaming and the future of home and mobile media consumption.

— Media snippets: Diverse perspectives on the media landscape, ranging from the average age of TV viewers to the growth of broadband in China and how many journalists read blogs.

The report can be downloaded from: http://rossdawsonblog.com/Future_of_Media_Report2008.pdf

Further explanations and details on the Report: http://rossdawsonblog.com/weblog/archives/2008/07/launch_of_the_f_1.html

Additional commentary on the report and other insights into the future of media are available from Ross Dawson, Chairman, Future Exploration Network.

The Future of Media Report 2008 is being released in conjunction with the Future of Media Summit 2008, an annual event held simultaneously in Silicon Valley and Sydney, Australia, linked by high-definition video and blogs. It will be held on July 14.

About Future of Media Summit 2008

Key features:

— Held simultaneously in Silicon Valley and Sydney, Australia, linked by HD video

— Predictions market tap "collective wisdom" on the future of media

— Conference AND Unconference formats

Topics covered at the Summit include:

— The future of journalism. How journalists will get paid and what they will do.

— The future of privacy and targeted advertising. Whether privacy will trump advertisers' desire for personal information.

— The future of TV and video. How broadcast and cable TV will merge with the Internet.

For more information about the Future of Media Summit 2008 visit:

www.futureexploration.net/fom08/

About Future Exploration Network and Ross Dawson

Future Exploration Network is a global strategy consulting and events firm specializing in the future of business.

Ross Dawson, Chairman of Future Exploration Network, is globally recognized as a leading media futurist, keynote speaker, bestselling author and commentator. He regularly provides commentary to broadcast and print media globally, including CNN, Bloomberg TV, Washington Post, Reuters, SkyNews and ABC TV. Dawson has been described in Digital Media magazine as a "guru of the online media and Web 2.0," and he foresaw the online social networking revolution in his groundbreaking 2002 book Living Networks.

For information on the Summit and media pass requests

or to arrange an interview with Ross Dawson on the future of media

please contact:

Future Exploration Network

1-415 315 9566

Jessica Hough jessicah@futureexploration.net

Ross Dawson rossd@futureexporation.net

Megan Duke Megan.Duke@bm.com

SOURCE Future Exploration Network

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