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Videogame Software Publisher and Manufacturer, SouthPeak Interactive Corporation is Using CCI to Gain Greater Insight Into Their Channel Programs

NOVATO, Calif., July 9 PRNewswire — CCI, a leading provider of enterprise software and professional services, today announced that they have added videogame publisher, SouthPeak Interactive Corporation (OTC Bulletin Board: SOPK; SOPKU; SOPKW; SOPKZ), to their growing list of clients.

SouthPeak Interactive is a rapidly growing manufacturer of videogame software titles and accessories that sells its products through a worldwide network of retailers. SouthPeak offers co-marketing allowances to these retailers to help promote its products through the retailers' own advertising and merchandising efforts. CCI was tasked with helping SouthPeak Interactive launch an automated solution to manage the distribution of these funds and provide greater accountability of the expenditures. CCI — with 25 years of extensive experience in designing and managing these solutions for indirect sales channels — was ideally suited to address these needs.

"Using CCI's software, we can eliminate our manual processes for program administration, improve visibility into retailer sales performance, and better forecast retailer success," says Melanie Mroz, CEO of SouthPeak. "With greater access to its channel data, SouthPeak can view the status of all marketing activities, ensure timely management of process, and see how retailers are performing against targets."

Debra Delaney, President and CEO of CCI, affirms SouthPeak's decision. "Because of our extensive working knowledge of the videogame industry, SouthPeak is an ideal fit for our service and software offerings. We are excited to facilitate their program."

About CCI: CCI provides enterprise software and services to help manufacturers manage, measure and optimize marketing programs for their distribution partners and retailers. CCI's client roster includes such blue-chip companies as Avaya, Autodesk, DIRECTV, Sony Playstation, Qwest, Electronic Arts, and many more. Founded in 1983, CCI is based in Novato California. Learn more about CCI and their solutions for business at http://www.channelmanagement.com

About SouthPeak Interactive Corp SouthPeak Interactive Corporation develops and publishes interactive entertainment software for all current hardware platforms including: PLAYSTATION(R)3 computer entertainment system, PSP(R) (PlayStation(R) Portable) system, PlayStation(R)2 computer entertainment system, Xbox 360(TM) videogame and entertainment system, Wii(TM), Nintendo DS(TM) and PC. SouthPeak's games cover all major genres including action/adventure, role playing, racing, puzzle strategy, fighting and combat. SouthPeak's products are sold in retail outlets in North America, Europe, Australia and Asia. SouthPeak is headquartered in Midlothian, Virginia, and has offices in Grapevine, Texas and London, England. http://www.southpeakgames.com

SOURCE CCI

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