Azteca America News

Fundacion Azteca America Continues Voter Registration Campaign with New Public Service Announcements on Azteca America Network

LOS ANGELES, July 7 PRNewswire — Fundacion Azteca America, the non-profit arm of Azteca America dedicated to improving the lives of U.S. Latino residents, in conjunction with the Azteca America network, launches a massive public service announcement voter registration campaign.

The new public service announcements are part of an ongoing multimedia campaign that includes special television programs, printed material and online campaigns in conjunction with http://www.votolatino.org .

"We are pushing all the buttons possible to motivate political engagement in our community. The first step is voter registration and participation," said Luis J. Echarte, Chairman of Azteca America and President and CEO of Fundacion Azteca America.

The campaign serves as a source of Latino empowerment, where the Hispanic community is encouraged to exercise its rights, register to vote, and feel overall pride in Hispanic heritage. The public service announcements encourage the Latino community to register and vote for this year's November 4 elections.

"Fundacion Azteca America understands the importance of an enfranchised, educated Latino electorate. We're thrilled to be working with Luis and the Fundacion in this historic election season where the Latino vote will be the deciding vote," stated Maria Teresa Petersen, Executive Director of Voto Latino.

Among the featured personalities in the public service announcements are community leaders Congressional Hispanic Leadership Institute Executive Director Octavio Hinojosa, Labor Council for Latin American Advancement Executive Director Gabriela Lemus, National Council of La Raza Director of Immigration and National Campaigns Clarissa Martinez De Castro, Voto Latino Executive Director Maria Teresa Petersen, and National Association of Latino Elected and Appointed Officials Executive Director Arturo Vargas.

In addition, some of Azteca America's most prominent talent will be part of the campaign, including: Ventaneando hosts Pati Chapoy, Pedro Sola and Monica Garza, La Academia finalist Cynthia; Dany Borja from Caiga Quien Caiga and Azteca America network news anchor Jose Martin Samano. Also featured are Anette Michel, Luz Blanchet and Rossana Najera.

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S.

At Fundacion Azteca America, our philosophy is clear and simple: Respect the individual. Give back to society by improving health, nutrition, education and the environment. Empower the Hispanic community. Offer tools for self improvement rather than charity. And live up to our core values.

Visit: http://www.fundacionaztecaamerica.org .

About Azteca America

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 55 markets throughout the United States.

Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Grupo Salinas, a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (http://www.ricardosalinas.com), Grupo Salinas also includes Grupo Elektra, Banco Azteca, Afore Azteca, Seguros Azteca, Iusacell, Unefon, and Azteca Internet.

Visit: http://www.aztecaamerica.com/corporate and http://www.gruposalinas.com .

About Voto Latino

Founded in 2004, Voto Latino works to promote an enfranchised America by leveraging celebrity voices, the latest technology and youth themselves to promote positive change. Voto Latino's mission is to engage a new generation of Americans in civic participation.

For more information, visit http://www.votolatino.org . Fundacion Azteca America Contact: Daniel McCosh dmccosh@aztecaamerica.com (323) 517 0370 or 011 52 55 1720 0059

SOURCE Azteca America; Fundacion Azteca America; Grupo Salinas

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