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www.jtv.com Partners With PayPal Offering Additional Payment Options

KNOXVILLE, Tenn., July 3 PRNewswire — Jewelry Television(TM) (JTV) and PayPal announced today that Jewelry Television's web site, www.jtv.com, will now accept PayPal for purchases of jewelry, gemstones and other collectibles. PayPal is chosen by millions of online shoppers for its ease of use and high level of security.

JTV has chosen to partner with PayPal after reviewing consumer research indicating that U.S. online consumers have a high level of trust with PayPal and many shoppers would not purchase online unless PayPal was an option.

When paying with PayPal, the consumer's financial information is not shared with the merchant, ensuring the highest level of protection and security. Consumers can also choose from various payment options to fund transactions including credit card, bank account and PayPal account balance. Using only an email address and password, PayPal account holders can quickly and easily complete transactions in seconds.

"We are thrilled that PayPal users can now buy their favorite jewelry and gemstones at www.jtv.com," said Dana Stadler, General Manager of Merchant Services and Marketing at PayPal. "PayPal's virtual wallet offers www.jtv.com customers the convenience of paying in the way they prefer."

www.jtv.com features more than 40,000 jewelry and gemstone items. "Adding PayPal as a payment option gives our customers more choices and greater convenience," noted James Thome, Senior Vice President, E-Commerce at Jewelry Television. "PayPal's millions of customers can now experience the unparalleled selection and value available at www.jtv.com," he said.

In addition to using PayPal, Jewelry Television(TM) customers can use most major credit cards to make purchases at the site.

About www.jtv.com(TM)

www.jtv.com is the e-commerce division for the national shopping network, Jewelry Television (JTV). JTV focuses exclusively on the sale of fine jewelry and loose gemstones and airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households.

www.jtv.com was recently named the 4th largest online retailer of jewelry by Internet Retailer and also landed on its "Hot 100 Best Retail Web Sites." www.jtv.com offers more than 40,000 products for sale with over 20,000 product videos. The site has served over 1.7 million customers and growing. www.jtv.com offers live streaming video of Jewelry Television's programming, fast-paced auctions and access to more loose gemstones than any other retailer.

Headquartered in Knoxville, Tennessee, Jewelry Television's revenues are approximately $500 million.

About PayPal

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay without sharing financial information and gives consumers the flexibility to pay in any way they prefer, including through credit cards, bank accounts or account balances. With more than 60 million accounts in 190 markets and 17 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company. More information about the company can be found at http://www.paypal.com

SOURCE Jewelry Television

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