RVL7 by RE:VOLVE News

Sustainable Threads on Bio-Diesel Powered Wheels are Music to Concert-Goers Ears

NEW YORK, July 2 PRNewswire — RVL7 by RE:VOLVE, the sustainably-minded clothing and accessories company known for blending eco-style with wear-it-out-loud messages, today launches a 17-stop, 15-city tour to educate and empower America's youth to create positive social change with the first stop at the annual Rothbury Music Festival over Fourth of July weekend in Rothbury, Michigan. With a highly-designed and completely sustainable mobile tour headquarters, RVL7 aka 'Revel Seven' invites concert-goers along the tour to celebrate and take action for a better world at a time when change and action are the defining elements of American culture.

Open to everyone, visitors to the RVL7 Eco-Shop can get in on the action and educate others by sharing their own seven rules of sustainable-living with millions of people by taping a video message on-site that will appear on RVL7's web pages in several different locations on the web. Every visitor can join the RVL7 community where they can commit to doing their own "seven things" for RVL7 to live more sustainably.

"Making sustainable clothing is one tiny piece of a much bigger puzzle," said Joe Tomlinson, Founder and CEO of RVL7 by RE:VOLVE Apparel Project. "With our clothing and our company we hope to teach and encourage people of all kinds to constantly pursue a better, peaceful and more sustainable world."

As a continued part of RVL7's campaign for positive social change, guests who join the RVL7 community can also enter their own creative design inspired by their personal seven rules of sustainability for consideration to appear in RVL7's special "SEVEN SERIES" limited edition graphic t-shirts, going on sale in Spring 2009.

Fueled by bio-diesel, the RVL7 mobile tour headquarters is constructed of recycled aluminum with sleek bamboo paneling creating a modern interior space with a convertible front porch covered in green foliage that opens up to a panoramic view. The high-tech interactive experience inside the main space is powered by solar energy derived from panels atop the alumilite roof.

RVL7 by RE:VOLVE will sell an array of signature men's, women's and children's graphic tees with new designs exclusively for fall 2008 as well as signature pieces from the Spring 2008 collection available in a variety of fresh and bold colors. The pieces encourage men, women and children to wear their talk through the expression of positive messages and ideas that matter. All of the company's offerings are produced using sustainable practices and environmentally friendly materials including 100% organic cotton and bamboo.

The RVL7 by RE:VOLVE sustainable mobile tour and Eco-Shop, the brainchild of RVL7 founder Joe Tomlinson, was brought to life through a custom designed experience created by conceptual programming and execution experts Relevent, the leader in innovative marketing, special events and promotions.

RE:VOLVE Apparel Project, the company that turned the Sundance Film Festival gifting scene right-side up by converting the traditional swag suite into a hugely popular "Giving Suite," where items were purchased to benefit charitable organizations instead of given away to celebrities for free, announced RVL7 by RE:VOLVE Apparel Project in June 2008, evolving the project into a full collection of sustainably-minded clothing and accessories with greater focus on conservation and resource renewal.

The company, a joint effort of husband and wife team Joe and Amy Tomlinson, has been embraced by all ages and personalities from appearing on this season's The Real World to appearing on the backs of celebrities such as Amy Smart, Sharon Stone, Lenny Kravitz, Lewis Black and Anthony Keidis. RVL7 by RE:VOLVE Apparel Project is available at retailers nationwide such as Macy's and Fred Segal as well as online at http://www.revolvebrand.com.

RVL7 by RE:VOLVE Eco-Shop Tour Schedule: — July 3-6, 2008, Rothbury Music Festival, Rothbury, Michigan — July 11-13, 2008, All Good Music Festival, Preston County, WV — July 19-20, 2008, Mile High Music Festival, Denver, CO — July 23-26, 2008, 10KL Music Festival, Detroit Lakes, MN — August 1-3, 2008, Lollapalooza, Chicago, IL — August 8-10, 2008, All Points West Music & Arts Festival, Jersey City, NJ — August 22-24, 2008, Outside Lands Festival, San Francisco, CA — August 30-September 1, 2008, Bumbershoot, Seattle, WA *schedule subject to change Contact: Katie Hunsberger or Megan Roarty OrganicWorks Marketing, 212.253.0474 Katie@organicworksmarketing.com or Megan@organicworksmarketing.com

SOURCE RVL7 by RE:VOLVE

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