MillerCoors News

The Value of Your Bleacher Seats Just Skyrocketed

MILWAUKEE, July 2 PRNewswire — Sure, a grand slam means a lot to a big-league baseball team. Four runs with one swing of the bat is quite a feat.

But what about the lucky fan sitting in the outfield seats who catches the baseball? Other than a few high fives and ten-seconds of air time, there's usually not much reward for the fan. Until now. Courtesy of Miller Lite, the ultimate light beer, that fan will be rewarded with the ultimate prize.

Miller Lite is stepping up to the plate for legal-drinking-age consumers by announcing that any fan who catches a grand slam home run baseball at any big-league baseball game for the rest of this season will be rewarded with free Miller Lite for one year, where legal.

"Everyone knows how excited fans get just grabbing a foul ball, let alone a homerun," said Antonio Maldonado, Miller Lite marketing vice president. "As the ultimate light beer, we want to reward those fans who are able to hold onto the ultimate home run, a grand slam, by providing them with a year's supply of Miller Lite. And they can still keep the ball!"

This exciting promotion begins today as teams gear up for the second half of the season. For any fan lucky enough to experience that ultimate moment, simply send an email to UltimateHR@mbco.com. Fans will be required to provide a picture of their ticket stub, a picture of the ball they caught showcasing pro baseball's insignia and proof they are a legal-drinking-age consumer. Complete rules, including details on where the program is legal, are available at MillerLite.com or by request at UltimateHR@mbco.com.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975 and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews full-calorie beers Coors Original Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors

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