Samsung Electronics Co., Ltd. News

Skinit Adds Fashion to Samsung's WEP301 Bluetooth(R) Headset

SAN DIEGO, July 1 PRNewswire — Skinit, Inc., the leader in consumer personalization for electronic devices, has completed an in-box offering with Samsung Telecommunications America (Samsung Mobile) to distribute pre-packaged design skins with Samsung's WEP301 Bluetooth headset.

"Samsung wanted to inspire fashion-savvy buyers to embrace the new Bluetooth product, so we chose a selection of the most popular urban and fashion design skins for the offering," said Mark Batliner, VP of Sales for Skinit. "We were then able to custom design the insert to complement existing packaging requirements."

The Samsung WEP301 Bluetooth headset features a simple yet robust design that compliments any style. With six interchangeable, easy-to-apply skins by Skinit, the WEP301 allows users to customize the headset to match their own personal style. The WEP301 features a kernel-type ear piece designed to fit securely and block ambient noise for clear communication. The headset also offers a detachable ear hook, up to five hours of talk time, and up to 80 hours of standby time.

The WEP301 with the Skinit fashion package is compatible with Samsung Mobile and other Bluetooth enabled phones utilizing Bluetooth v2.0. It can be purchased at http://www.samsungwireless.com/accessories or via local and online storefronts. The product retails for $39.99.

ABOUT SKINIT, INC.

Skinit provides OEMs and Distributors with turnkey personalization platforms that deliver photo quality removable skins to fit consumer electronic devices. Skinit has one of the largest, most advanced on-demand manufacturing and fulfillment product lines available for direct-to-consumer photo upload and personalization. Skinit also operates a direct-to-consumer eCommerce website. For more information, please visit http://www.skinit.com.

ABOUT SAMSUNG TELECOMMUNICATIONS AMERICA

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com.

ABOUT SAMSUNG ELECTRONICS

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

SOURCE Skinit, Inc.

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