Texas Instruments News
DLP Cinema(R) Brings U.S. Troops in Kuwait Some Hollywood Glitter: Summer Blockbuster 'Hancock' Will Premiere in Digital Cinema at Camp Arifjan Military Installation
With more than 6,500 screens worldwide and U.S. market saturation of over 90 percent, DLP Cinema's groundbreaking quality enables viewers to see their favorite stars the way the director intended them to look showing after showing.
"We are honored to be involved with AAFES in bringing our troops the small comfort of seeing movies with the same digital technology installed in many of the movie theatres in their hometown," said Nancy Fares, Business Manager for DLP Cinema Products Group. "Together with the AAFES and Sony Pictures, these well-deserving troops in
The installation of a DLP Cinema projector will give our troops the highest technical quality movie experience. As the color reference system for all of
"The Army & Air Force Exchange Service is excited to have the technology in place to deliver a digital moviegoer experience to troops serving far from home," said AAFES' Commanding General Brig. Gen.
Through the support of the studios backing digitally formatted movies, the troops at Camp Arifjan can now experience
"We are thrilled to be part of this fantastic effort," said
Following the premiere at Camp Arifjan, moviegoers can experience "Hancock" in DLP Cinema at thousands of digital theatres nationwide beginning
About DLP Cinema:
DLP Cinema is a proprietary technology that delivers clear, sharp, bright and accurate images to movie theatres globally. To manufacture and market under the DLP Cinema trademark, technology licensees, including Barco, Christie and NEC, must meet stringent standards and guidelines meant to ensure the best possible performance and picture quality. This digital picture and standard of excellence ensures that a DLP Cinema movie screening looks flawless and each showing is as perfect as the first with no annoying scratches, tears or weaving that detract from the movie-going experience.
About Texas Instruments DLP Products:
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 50 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in over 6,500 theatres worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 15.5 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com.
About Texas Instruments:
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, http://www.ti.com. DLP and DLP Cinema are registered trademarks of Texas Instruments.
SOURCE Texas Instruments
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