Desarrolladora Homex, S.A.B. de C.V. News

Homex Presents a Unique Home Customization Option for Affordable Entry Level and Middle Income Housing

CULIACAN, Mexico, June 26 PRNewswire-FirstCall — Mexico's leading homebuilder, Desarrolladora Homex, S.A.B. de C.V. (Homex or the Company) (NYSE: HXM, BMV: HOMEX), has become the first company of its kind to offer its social and residential home customers the possibility of adding a personal touch to their house.

Through diverse operations and business processes in its supply chain, design, construction, marketing and post sales services operations, Desarrolladora Homex offers a series of options to its customers with several customizable interior and exterior finishes. Homex provides this option so clients can add their personal touch and superior finishes to their property. Besides increasing its value, it also allows customers a single contact for support, warranty, and backup, which is always provided by the company.

The cost of customizing a new house will be included in the monthly payment of every mortgage line (INFONAVIT, FOVISSSTE, and commercial Banks) and affordable entry level and middle income customers will pay it monthly without compromising their cash flow.

"The innovative spirit of our team shows our leadership by positioning Homex as the only homebuilder offering this concept in the Mexican market for social and middle income level homes. Our main objective is our customers' satisfaction; therefore, we strive to deliver houses that will include all accessories necessary to offer a personal style for the families acquiring a Homex house," stated Mr. Eustaquio de Nicolas, Homex's Chairman of the Board.

This option is available in the affordable entry level communities located in the cities of Culiacan, Monterrey, Guadalajara, Leon, Mexicali, Cancun, Puerto Vallarta, Lerma, Veracruz, Hermosillo, Mazatlan, Los Cabos, Torreon and Tijuana; as well as in the middle income projects in Acapulco, Los Cabos, Cancun, Ciudad Juarez, Culiacan, Metro Zone, Guadalajara, La Paz, Hermosillo, Leon, Monterrey, Queretaro and Veracruz, among others.

About HOMEX

Desarrolladora Homex, S.A.B de C.V. is an industry leading homebuilder specialized in building communities for the affordable-entry level and middle-income housing markets, in addition to building tourism developments through their HXMTD division. The company was founded 19 years ago and has built over 160 communities in 34 cities in 21 different states in Mexico. The company is one of the most geographically diverse homebuilders in the country and a leader in the most important local markets. Based on income, number of homes sold and net profits, Homex is the fastest growing Mexican developer. The company is listed in the Mexican Stock Exchange (BMV) and is the only Mexican homebuilder listed in the New York Stock Exchange (NYSE). Homex is the only company belonging to the OECD's Latin American Corporate Governance Roundtable. For additional corporate information, please visit the Company's web site at: www.homex.com.mx

For additional media information, contact: Lorena Andrade Director, Public Relations, Homex landrade@homex.com.mx (55) 5283-2860, ext. 2861

SOURCE Desarrolladora Homex, S.A.B. de C.V.

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