Jewelry Television News

Jewelry Television(R) Continues to Grow E-Commerce Division

KNOXVILLE, Tenn., June 26 PRNewswire — www.jtv.com was recently named the 4th largest online jewelry retailer of 2007 by Internet Retailer. The ranking was a step up from www.jtv.com's standing as 5th largest in 2006. Internet Retailer ranks retail web sites by category based on annual sales projections and other established industry metrics.

"Jumping from 5th to 4th among such a strong field of competitors reinforces www.jtv.com's commitment to becoming THE top online destination for fine jewelry and gemstones," said James Thome, Senior Vice President, E-Commerce for Jewelry Television(R). "We made many customer facing improvements during the past year and created a transparent, community-driven retail environment that encourages two way communication with our consumers. Product ratings and reviews, extensive video content and seamless integration between the broadcast and web site have been consumer favorites," said Thome.

www.jtv.com underwent a complete redesign in 2007. Improved functionality and additional features were added including newly designed category pages that allow customers to shop by color or gemstone and new product detail pages. www.jtv.com also implemented ratings and reviews and focused on the integration of video. Items "airing now" on Jewelry Television's broadcast channel are simultaneously shown on www.jtv.com's home page and the site features more than 20,000 product videos.

"We are constantly evaluating consumer feedback on www.jtv.com," said Thome. "The world of online retail is constantly evolving and we want our customers to have input every step of the way," he said.

About www.jtv.com

www.jtv.com is the online division of the national shopping network, Jewelry Television(R) (JTV). JTV focuses exclusively on the sale of fine jewelry and loose gemstones airing live programming 24 hours a day, seven days a week. The network is the 11th largest jewelry retailer in the United States and is distributed to 68 million households.

www.jtv.com offers more than 40,000 products for sale and has served over 1.7 million customers to date. The site recently landed on Internet Retailer's "Hot 100 Best Retail Web Site" list.

Headquartered in Knoxville, Tennessee, Jewelry Television(R) revenues are approximately $500 million.

SOURCE Jewelry Television

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