HFI News
'Optimizing E-Commerce User Experience: Create Websites that Empower Customers, Are Effortless to Use, & Produce a Joyful Shopping Experience'
"Optimizing E-Commerce User Experience" presents HFI's new approach to optimizing e-commerce so that consumers and e-businesses both benefit. To online customers, that means delivering the most engaging, memorable, and fulfilling online experience possible. For businesses, it means reaping higher conversion rates, enjoying enhanced awareness and brand recognition, and more cross-selling and up-selling opportunities.
HFI has distilled the optimized e-commerce customer engagement into five dimensions of user experience. They are:
1. Effortlessness (Part 1) - of experience during user's browsing, searching, finding activities while navigating to desired information 2. Effortlessness (Part 2) - designing for user's comprehension, consumption 3. Power - creating meaningful, relevant content and user interactions 4. Persuasion - responding to value propositions, the right message to the right user at the right time 5. Perception - of the brand, the total expression and experience of the brand, as brand is everything
Goddard and McLeary assert that with the evolution of Web 2.0, the traditional usability focus on "can do," "easy to do," and "effortless," has expanded also to include numerous elements of a broader "user experience." Building upon the fundamental principles of traditional usability, user experience design adds power, persuasion, and superior brand expressions to the online customer interaction. Further, when these elements are appropriately developed and integrated, they produce an experience of "joy" for consumers.
In short, optimizing e-commerce user experience relies on empowering customers to learn and interact with the online product space fully; transforming online shopping into an effortless activity; and delivering a joyful shopping experience.
The webcast will cover several other important elements for effective e-commerce design, including a framework for user metrics, scorecards and dashboards, scenario and task flow analysis, and site assessment.
About Human Factors International
Human Factors International (HFI) is the world's largest company specializing in usability and UX design, helping clients design websites and products that are engaging and easy to use. HFI's Schaffer-Weinschenk Method(TM) is the only ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, and marketing. HFI provides training and certification for usability practitioners. Clients include Aflac, BBC, Caterpillar, Citigroup, Dell, Ernst & Young, HP,
Contact: Michael Draznin, Principal Michael Draznin Consulting phone: +1 917.921.1039 email: michael@drazninconsulting.com
SOURCE Human Factors International
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