Imation Corp. News

Imation Adds Smallest USB Flash Drive to Product Lineup

OAKDALE, Minn., June 25 PRNewswire-FirstCall — Imation Corp. (NYSE: IMN), a worldwide leader in removable data storage, continues to deliver the ultimate in flash drive technology and design with the availability of its smallest USB flash drive in the United States, the Imation Atom Flash Drive. Featuring a unique ultra-compact design, performance and high storage capacities, combined with password protection, partitioning software, and Windows(R) Vista ReadyBoost compatibility, the Atom Flash Drive is an essential and secure portable storage accessory for those transporting their digital life.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080625/AQW016)

Roughly the size of a paperclip, the Atom Flash Drive is the smallest among Imation's flash drives, measuring less than 1.5 inches long and .5 inches wide, and weighing less than an ounce. The ultra-compact and unique design allows users to attach the drive directly to other mobile devices making it easy to manage and transfer digital files. A sleek black and aluminum finish make it a stylish and professional choice for professionals on the go.

"Just as the atom refers to the smallest molecular particle, the Atom Flash Drive refers to the smallest portable storage device in our extensive portfolio," said Keith Schwartz, director, North America sales and marketing, Imation Corp. "Imation continues to demonstrate its channel leadership by introducing the data storage technology and small form factors that tech savvy professionals demand."

Utilizing the Imation system in package (SIP) module, the Atom drive allows you to store up to 8GB of data, while the password protection and drive partitioning capabilities safely and efficiently manage your information — all with a smaller footprint than previously available from Imation.

The Imation Atom Flash Drive is fully compatible with the Windows Vista operating system and Windows Vista ReadyBoost technology. When used with the Windows Vista OS, the Atom Flash Drive can be used to boost system performance by allowing the drive to act as an additional memory cache. The drive is available in 1GB, 2GB, 4GB and 8GB capacities.

Availability and Pricing

A definitive answer for digital files, the ultra-compact Imation Atom Flash Drive is available now through authorized Imation resellers in the United States and Latin America for a manufacturer's suggested retail price (MSRP) ranging from $17.99 to $99.99 U.S., based on capacity.

For more information about the Imation Atom Flash Drive and Imation's complete line of USB flash drives, please go to http://www.imation.com/flash.

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. And as co-developer of Nickelodeon's Npower brand of consumer electronics, Imation helps empower kids of all ages to use the latest technology. Additional information about Imation and its brands is available at http://www.imation.com or by calling 1-888-466-3456.

Imation, the Imation logo, Memorex, the Memorex logo, and 'Is it live or is it Memorex?' are trademarks of Imation Corp and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

SOURCE Imation Corp.

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