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Help the Planet and Make a Profit? 75 Green Startup Businesses for Entrepreneurs

IRVINE, Calif., June 24 PRNewswire — Un-Bottled Water, Alternative Fueling Stations, Recycled Heat — these are just a few of the countless green business possibilities available to individuals looking to make a difference and make a profit.

According to Glenn Croston, veteran green scientist and author of 75 Green Businesses You Can Start to Make Money and Make a Difference ($19.95, Entrepreneur Press, August 2008), green businesses are growing faster than almost any other field, creating astounding enthusiasm and presenting incredibly rewarding opportunities for entrepreneurs.

"Never before has there been such a broad range of opportunities for entrepreneurs with almost any background to do well in business and help the environment at the same time," Croston explains. "New entrepreneurs have the opportunity to take the lead in the green revolution, but most don't know where to start."

In his book, Croston provides 75 green opportunities. Here's one to try on for size:

Opportunity #51: Un-Bottled Water

Sales of bottled water have exploded, drawing producers to introduce a great variety of products. There is a flavored water, caffeine water, and vitamin water. Bubbly or not. Even socially-aware water. What's next for bottled water? Reusable eco-bottles rather than disposable water bottles.

"Americans consume about 78 million water bottles a day, and throw 30 billion bottles a year into landfills," Croston explains. "It seems likely that the greenest water you can buy does not come in a disposable bottle."

Growing recognition of this is helping to make greener drinking water solutions a growing eco-opportunity.

Specific opportunities include:

— Design of non-disposable water bottles made of safe, reusable materials like stainless steel.

— Design of filters to fit on existing water bottles — Design of water bottles that incorporate filtration — Marketing eco-friendly water bottles

Croston provides the markets, resources, timelines, costs, challenges and success strategies for this and 74 other businesses within a broad range of green-business categories.

"If you're considering starting your own green business, Croston's book has practically written about half your business plan for you," writes Josh Dorfman, founder of Vivavi and author of The Lazy Environmentalist.

Glenn Croston, Ph.D., is a green scientist, author and entrepreneur. He has written five biology and chemistry books and is involved in developing entrepreneurial businesses with a focus on green research.

75 Green Businesses You Can Start to Make Money and Make a Difference will be available in all major bookstores and online booksellers August 1, 2008.

SOURCE Entrepreneur Press

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