MRI News

Northern Quest Casino Selects Marketing Results' AIM System

HENDERSON, Nev., June 24 PRNewswire — Northern Quest Casino announced the installation of the Advanced Intelligence Marketing (AIM(TM)) system, http://www.mriaim.com, which will serve as a player development management tool for the casino.

The AIM system, developed by Marketing Results, Inc. (MRI), http://www.marketingresults.net, was designed for casinos as a complete database marketing solution. It has four major components: data mart, campaign management, analysis and player development. Northern Quest was looking specifically for the business intelligence available in the player development component.

"We chose to partner with Marketing Results because they offer a complete and powerful casino database marketing tool. Not only do we expect to benefit from MRI's AIM system, host assignment reports and performance reports, but we expect to deliver a marked improvement in our high value players' gaming experience," said Bill Spencer, Director of Player Development of Northern Quest Casino.

The player development component allows host managers to analyze profitable players and assign them to hosts. AIM provides contact management functionality with complete player profiles of play history, offers and interests. Management can also oversee department goals with the performance evaluation reports, revenue and defection reports.

About Marketing Results Inc. (MRI)

Headquartered in Henderson, Nevada, Marketing Results is a full-service marketing and communications agency that specializes in metropolitan casino resorts, Native American owned properties and Midwest riverboat and racino operations. Marketing Results develops and provides software solutions for player development, campaign management and database management. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos in North American and Canadian gaming venues. http://www.marketingresults.net

About Advanced Intelligence Marketing (AIM)

AIM(TM) is a state-of-the-art casino database marketing tool designed specifically to benefit the gaming industry. Using cutting-edge technology to deliver results, AIM empowers casino marketers to offer superior analysis. It is an easy to use, secure and accessible, in-house solution that turns data into meaningful marketing intelligence producing database reports segmented by key player characteristics. The AIM campaign management system creates efficiencies and productivity in database marketing. The system contains a player development module that connects marketers to the information about their best players. AIM was developed for casino marketers by casino marketers. http://www.mriaim.com

About Northern Quest Casino

The Kalispel Tribe Enterprise, Northern Quest Casino, is located 10 minutes west of downtown Spokane, WA. The casino features 1,400 video lottery terminals and twenty-six table games. The property has five restaurants and year-round entertainment. http://www.northernquest.com

SOURCE Marketing Results Inc.

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