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BusinessWeek Collaborates With Readers to Publish Special Issue on Workplace Challenges

NEW YORK, June 18 PRNewswire —

- BusinessWeek Looks to its Audience to Generate Content in Print, Online, and on TV

BusinessWeek will publish a special August double-issue focused on workplace challenges. "Business@Work," will engage BusinessWeek's audience, bringing together readers and editors in an interactive, collaborative exchange.

A first for BusinessWeek, readers will identify the topics covered, and submit case studies, personal vignettes, and videos about their workplace challenges. .BusinessWeek.com users have already selected the most pressing workplace issues. After 8,500 votes, the six topics are: work-life balance, staying entrepreneurial, toxic bosses, time-management, negotiating bureaucracy, and generational tension.

Next, readers will upload essays, videos, photos, and comments via BusinessWeek.com, or through "Business@Work" pages on Facebook, YouTube, and Flickr. LinkedIn users will be able to participate in a poll on workplace issues and leave comments and essays. BusinessWeek, working with experts and global gurus, will expand on contributions to create the special double-issue. BusinessWeek.com will feature articles and videos, and BusinessWeek TV will air segments on workplace issues.

BusinessWeek Editor-in-Chief Stephen J. Adler said, "Business@Work takes the multi-platform model one step further by building an issue from ideas and content generated with our audience. We like to think of this as a joint project with readers, working shoulder-to-shoulder and sharing ideas to produce smart, useful journalism on a topic to which everyone can relate."

"Business@Work builds on BusinessWeek's digital growth and positions the company for continued success in the user-engagement arena, as well as serving marketers' needs," said BusinessWeek President Keith Fox.

Readers can visit http://www.businessweek.com/business@work to contribute their ideas and access the features on Facebook, YouTube, and Flickr. The special August double-issue, "Business@Work," will hit newsstands on August 15th.

BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.9 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.

SOURCE BusinessWeek

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