Cut-It-Out Communications, Inc. News

Cut-It-Out Communications Announces Results of Survey About Online Public Relations

HARTSDALE, N.Y., June 18 PRNewswire — Cut-It-Out Communications, Inc. (CIOC), a full-service Westchester public relations and copywriting firm, today announced the results of its survey about online public relations and the posting of a full report available on its website at http://www.cioediting.com .

The survey was sent out to 200 business owners and senior executives, and generated some interesting results. While 42 percent of the respondents realized the importance of inbound links for search engine optimization (SEO), there seemed to be a disconnect in using the main tools for creating them. Only 16 percent contributed to content provision sites on a regular basis, and 50 percent had never used a blog.

Willy Gissen, President of Cut-It-Out Communications, said, "Executives who realize the importance of SEO in marketing their organizations, and engage a firm knowledgeable in online public relations, could transform their websites from a reference point to an independent source of revenue. In doing so, they would increase their visibility, surpass their competitors, and engage in a worthwhile and cost-effective project."

Mr. Gissen went on to describe a method called geo-targeting, the use of search terms including a company's location, to narrow the field in SEO. For example, a company focusing on the best Google results for "Westchester County widgets" would avoid competing with the entire national widget industry.

In other results, only 28 percent of the respondents sent out an e-newsletter at least once a quarter, and 62 percent had no knowledge of html. In fact, 42 percent retained an I.T. consultant to update their websites.

For more information, please call 914-723-7212, visit http://www.cioediting.com, email wgissen@cutitoutcommunications.com or write Cut-It-Out Communications, P.O. Box 495, Hartsdale, NY 10530.

About Cut-It-Out Communications

Cut-It-Out Communications, a full-service public relations firm, was founded in 2003. Its departments include public relations, copywriting, interactive services, grantwriting and political communications.

Willy Gissen, the President of Cut-It-Out Communications, trained for almost five years with a former SVP of the New York City PR firm, Hill & Knowlton, and subsequently served on the communications staff of the McCall/Mehiel gubernatorial campaign. He holds a degree in Government from Harvard College.

Contact: Willy Gissen, President Cut-It-Out Communications, Inc. wgissen@cutitoutcommunications.com 914-723-7212 http://www.cioediting.com/

SOURCE Cut-It-Out Communications, Inc.

Send this news item to a friend.

Print This Page