WaterPure International, Inc. News

WaterPure International, Inc. Engages Celebrity Licensing Agency Icon Partners, LLC

FT. LAUDERDALE, Fla., June 18 PRNewswire-FirstCall — WaterPure International, Inc. (OTC Bulletin Board: WPUR), a manufacturer and distributor of the Atmospheric Water Generator (AWG), announced today that it has engaged the services of Icon Partners, LLC of New York to negotiate agreements with nationally renowned celebrity figures that will represent the WaterPure AWG in various advertising and promotional activities.

"Icon's celebrity relationships should prove invaluable in the marketing and growth potential of our WaterPure AWGs. A well-known and respected part of the entertainment industry licensing trade, Larry Zarsky and Bob Levin, Icon's Managing Members, are a great fit for our Company. Providing precious water for people in water-hungry regions of the world without depleting natural resources, use of our AWGs does not contribute to the mounting accumulation of plastic in waste dumps. We hope that Icon will introduce us to nationally recognized celebrities interested in promoting our cause. We are extremely enthusiastic about our new relationship with Icon," stated Paul S. Lipschutz, WaterPure's Chairman.

About Icon Partners, LLC

Managing Members of Icon Partners, LLC, Larry Zarsky and Bob Levin have put together some of the largest celebrity licensing arrangements in history, including a recent $15 million Jessica Simpson Master Fashion License. The Jessica Simpson brand is doing $325 million in its third year. Icon also initiated the Usher Fragrance for Men and Women with Liz Claiborne. Other celebrity clients include Paula Abdul, Montel Williams, LL Cool J, Naomi Campbell, Carol Alt, Kanye West, Ice T, and Barbara K.

About Atmospheric Water Generators (AWGs)

The AWG extracts moisture from the atmosphere through a condensation process and transforms it creating absolutely pure, healthy drinking water. Multiple air and water filtration systems remove particulate matter smaller than .01 microns. Utilizing high intensity UV (ultra violet) rays, it eliminates any microorganisms including bacteria and viruses. Operating on standard 110v power in the USA, it is extremely efficient and uses a minimal amount of energy to produce water. The unit requires no plumbing, water lines, or pipes and is easily installed. Driven by a microcomputer control system, it will stop generating water when full. The WaterPure purification system employs special filters to remove any unpleasant tastes or odor.

About WaterPure International, Inc.

WaterPure International, Inc. markets water production and treatment products in the USA and abroad. The Company's principal line of products includes several models of Atmospheric Water Generators (AWG) devices that produce water from the moisture present in the air.

www.waterpureinternational.com

Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results, performance and achievement in the future to differ materially from forecasted results, performance, and achievement. These risks and uncertainties are described in the WaterPure International, Inc. filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly release the results of any revisions to these forward- looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

Contact: WaterPure International, Inc., Fort Lauderdale Media Relations: Emerson Gerard Associates Jerry Jennings, 561-881-7318 mediareply@emersongerard.com www.emersongerard.com or Investor Relations: OTC Financial Network Rick McCaffrey, 781-444-6100, ext. 625 rick@otcfn.com www.otcfn.com/wpur

SOURCE WaterPure International, Inc.

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