Harrah's Entertainment, Inc. News

Harrah's Entertainment Awarded During Asian Enterprise Magazine's 15th National Asian Entrepreneur Award Ceremony

LAS VEGAS, June 18 PRNewswire — Asian Enterprise Magazine recognized Harrah's Entertainment, Inc. as one of the top US corporations for Asian Pacific Americans. Fred Keeton, chief diversity officer for Harrah's, was presented with the 2008 Advocate of the Year Award for Small Business Advocate.

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During the 15th National Asian Entrepreneur Award Ceremony, Keeton was one of the six recipients who received an Advocate Award for making an impact in the Asian Pacific American community. The award was in the category of Small Business Advocate.

"It is such an honor to be named Small Business Advocate and we have enjoyed our long-standing relationship with Asian Enterprise Magazine," said Fred Keeton vice president external affairs and chief diversity officer. "At Harrah's Entertainment, we are honored to support small companies that are building businesses and creating future opportunities for the Asian Pacific community."

The Asian Enterprise Magazine ceremony celebrated and honored the achievements of individual advocates and Fortune 500's best companies with regards to Asian Pacific Americans. Awards categories included: Public Servant Advocate, CEO Advocate, Special Advocate, Corporate Advocate and Small Business Advocate. Top US Fortune 500's Best Companies for Asian Pacific Americans included: Chrysler, Comerica, Denny's Inc, Harrah's Entertainment, IBM Kaiser Permanente, McDonald's Corporation, Morgan Stanley, PepsiCo, Sodexho, The Coca Cola Company, Wal-Mart, Xerox and Hong-Kong Shanghai Bank Corporation (HSBC).

About Harrah's Entertainment Diversity and Inclusion

Harrah's Entertainment, Inc. is dedicated to ensuring that all areas of the organization operate with openness, equal opportunity, mutual respect and genuine pride. Harrah's is the only company in the casino entertainment industry to receive a perfect score on the Human Rights Campaign (HRC) Corporate Equality Index and endorse the Employment Non-Discrimination Act (ENDA). Harrah's has a longstanding history of community engagement and social responsibility and was named Business Week's "Most Generous Company in America". The Nevada Minority Business Council inducted Harrah's Entertainment into their hall of fame as "Corporation of the Decade", for the company's 15 year dedication to diversity and inclusion. Harrah's is committed to creating a dynamic and innovative culture where individual's growth is not only encouraged, but rewarded, recognized and celebrated.

About Harrah's Entertainment

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, over 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technological leadership.

For more Harrah's information, please visit: http://www.harrahs.com.

SOURCE Harrah's Entertainment, Inc.

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