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Comcast Colorado to Host Consumer 'Screen to Green' TV Recycling Event on Saturday, June 28 at Auraria Campus in Denver

DENVER, June 18 PRNewswire — Denver residents who have stockpiled their unused TVs and other electronics because they weren't sure how to dispose of their e-waste will have an opportunity to responsibly recycle their screens and other items at a "Screen to Green TV Recycling Rally" presented by Comcast on Saturday, June 28.

The Screen to Green (S2G) TV Recycling Rally will be centrally held on the Auraria campus across from the Pepsi Center in downtown Denver from 10 a.m. to 2 p.m. In addition to televisions, residents can also recycle other electronics including computer monitors, DVD players or other e-waste that shouldn't be placed in the general trash. There is a $5 recycling fee for each screen recycled which includes TVs and computer monitors. TV and computer monitor recycling is more expensive and complex than other e-waste processing, so Comcast and the other rally sponsors are helping to offset recycling costs. Other small electronics including computers, cell phones, stereo components, DVD players and PDAs are free.

In addition, residents who participate in the Recycling Rally by recycling a TV or other electronic item will be eligible to enter a drawing for a 40-inch LCD TV and a free Comcast Triple Play service package for one year. The package includes Comcast Digital Cable featuring superior HDTV and Video on Demand, High-Speed Internet boasting download speeds of 6 Mbps and PowerBoost, and feature-rich Comcast Digital Voice(R).

Comcast Colorado is leading the TV recycling effort in Denver as part of its participation in Screen to Green, a cable industry initiative to educate consumers and engage them in the recycling of unused televisions to better the environment. In the past six weeks, Comcast has used its various technology platforms and wide reach to educate consumers about the dangers of TVs in landfills. In addition to sending bill messages and alerts via its cable set-top boxes to its customers about the Recycling Rally, the company teamed with Planet Green to air commercials about the event.

"As consumers continue to adopt new technologies and embrace advanced services such as VOD and HDTV, we want to ensure that we're helping consumers understand how they can responsibly recycle their old technology to improve our environment," said Scott Binder, senior vice president of Comcast Colorado. "Our participation in the first Screen to Green TV Recycling Rally is just one way that Comcast is working within our communities to make a positive and measurable difference."

Many consumers are unaware that electronic waste, including TVs, if improperly disposed could become toxic waste. Electronics are full of toxic materials such as lead, mercury and beryllium and other elements that if improperly managed, could be harmful to people and the environment. Each TV or computer monitor may contain up to eight pounds of lead. When televisions and other e-waste are discarded and crushed in landfills, they may leach chemicals into groundwater or pollute the air.

"The City and County of Denver is committed to providing our residents with easy ways to protect our environment and promote sustainability," said Denver Mayor John Hickenlooper. "From the recent recycling initiative we announced with the Downtown Business Improvement District for the 16th Street Mall to our partnership with Comcast for this Screen to Green TV recycling event, we continuously seek ways to better our community."

Through the recycling of TVs, valuable resources such as precious metals, plastics and glass can be extracted and reused. According to the U.S. EPA, reusing and recycling these materials from end-of-life electronics conserves natural resources and avoids air and water pollution as well as greenhouse gas emissions that are emitted by the manufacturing of new products.

"Every TV that is kept out of a landfill is triumph for the environment," said Lori McFarling, divisional marketing officer, Domestic Distribution and Enterprises, Discovery Communications — the parent company of Planet Green. "One of the goals of Discovery's new Planet Green initiative is to encourage people to make more environmentally conscious decisions, and Screen to Green provides a great opportunity for consumers to contribute their part to protecting the planet."

Launched as the first and only 24-hour eco-lifestyle television network in early June, Planet Green can be found in Comcast's Digital Preferred package line-up on channel 201.

Waste Management Recycle America and GRX (Guaranteed Recycling Xperts) will work together to provide e-waste recycling services at the June 28th Denver S2G Recycling Rally. Both e-cycling partners uphold the highest standards for responsible electronics recycling and ensure that all waste will be handled domestically.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of entertainment, information and communications products and services. With 24.7 million cable customers, 14.1 million high-speed Internet customers, and 5.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content. In Colorado, Comcast serves more than 815,000 customers and employs approximately 4,500 people.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten regional Comcast SportsNets and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

About Screen to Green

Screen to Green (S2G) is an innovative recycling and education initiative developed for the cable television community to engage consumers in a responsible recycling solution for unused televisions to better the environment. Televisions that are tossed into landfills pose a major threat to people and the environment as they contain significant amounts of toxic materials. Screen to Green provides a comprehensive program to partner cable companies and consumers to safely recycle TVs and repurpose their parts. Developed in 2007 by October Strategies, Inc., a Denver-based strategic communications firm, Screen to Green is dedicated to the highest standards of responsible recycling and bettering the communities where cable conducts business. For more information, please visit http://www.screentogreen.com.

SOURCE Comcast Colorado

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