Parks Associates News

Premium Technical Support Services Lead to Broadband Value-added Services Revenue

DALLAS, June 18 PRNewswire — Broadband service providers will benefit significantly from the deployment of premium technical support services that not only contribute to cost savings but allow them to use analytics to better target additional value-added services revenue, a new white paper from Parks Associates reports. Parks Associates, author of Customer Analytics to Drive Value-added Services, predicts that premium technical support services will grow from $400 million in 2008 to $900 million by year-end 2012, accounting for 70% of value-added services revenues.

"Premium technical support services — including remote and automated diagnostics — are significant value-added services for their cost-savings benefits and the analytics they deliver about subscribers," said Kurt Scherf, vice president and principal analyst, Parks Associates. "We encourage service providers to focus on creating not only customer support efficiencies but also a roadmap to leverage analytics in their value-added services marketing campaigns."

Customer Analytics to Drive Value-added Services includes industry forecasts, consumer data, and data from premium support programs by HiWired Inc., a company specializing in customer support and marketing campaign support technologies.

Customer Analytics to Drive Value-added Services is a free white paper available for download at http://www.parksassociates.com. Parks Associates will discuss customer support value-added services in a special panel of industry experts at the upcoming CONNECTIONS(TM) leadership conference in Santa Clara, California, June 24-26, 2008. More information on the panel discussion can be found at http://www.connectionsconference.com.

For additional information, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Each year, Parks Associates co-hosts executive thought leadership conferences CONNECTIONS(TM) and CONNECTIONS(TM) Europe in partnership with the Consumer Electronics Association (CEA(R)). In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS(TM) Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

Contact: Chelsey Tyson Parks Associates 972-490-1113 Email: Chelsey@parksassociates.com Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Kurt Scherf https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68894

SOURCE Parks Associates

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