Singular Communications, LLC News

Singular Magazine Debuts to Celebrate the Single Lifestyle

LOS ANGELES, June 18 PRNewswire — Singular Communications, which encompasses both Singular magazine and SingularCity.com, has been launched by journalist Kim Calvert and financier David Wright. Under the Singular Communications banner, Calvert and Wright will debut Singular magazine, SingularCity.com and local events in Los Angeles this fall. Calvert is the co-founder and editorial director. Wright is the publisher.

Singular magazine will have an editorial voice that validates what the magazine has dubbed the "singular" lifestyle and recognizes being single as a satisfying, enjoyable life choice. The glossy lifestyle magazine will be alive, inspirational and thought-provoking. The look says sophisticated, sexy and savvy — yet friendly, inviting, warm and fun. Editorial offerings will include personality profiles of fascinating Los Angeles "singulars", columns from top singularly-focused writers, along with features that cover food, fun, beauty and travel; all geared towards single people who enjoy living life to the fullest.

The mission of Singular magazine, SingularCity.com and SingularCity events is to serve as the ultimate lifestyle guide for single adults, ages 30 plus. Singular magazine will be the first magazine of its kind to embrace and speak to a fast-growing, successful and happy group of individuals in a way that celebrates their life choice rather than trying to fix it.

Singular's target demographic is single adults over 30 who are college educated professionals with minimum household incomes over $100,000. Unlike other singles-oriented brands, Singular's goal is to position the single lifestyle in today's consumer marketplace, as a positive state-of-mind and fulfilling way-of-life.

The U.S. Census Bureau revealed that 50.3 percent of households in the nation are headed by unmarried adults, and in Los Angeles, the number jumps to 55 percent. This growing majority, with their unique lifestyle and consumer behavior, has been overlooked by advertisers and marketers who've yet to realize their distinctive attitudes and interests — and their enormous spending power which is over $15 billion among Singular magazine's readership alone.

The premiere issue of Singular will be direct-mailed to the homes of 63,000 affluent single adults living in Los Angeles. It will also be available through subscription, direct mail promotion and retail outlets, such as upscale newsstands and bookstores, and SingularCity events. Singular magazine will have a newsstand price of $4.95.

"I don't need another half to be whole," said Calvert. "I got tired of people making me feel incomplete because I was single and through this process, I realized I wasn't alone. The goal of Singular is to create and serve a large and fast growing community for like-minded singles, who have active social lives and are comfortable with their single lifestyle. We don't need to fight conscious battles to defend our decision to be single. This is about individual choice and what feels right and natural for us."

Singular magazine's editorial director is Calvert, a freelance journalist, graduate of USC's Annenberg School of Journalism and energetic spokesperson for the "singular" lifestyle. Calvert is responsible for overseeing the editorial content and securing high profile contributors. She is also responsible for setting and maintaining the fun, upbeat and often humorous tone of the magazine.

"We are the first media company to speak to single consumers in a way that relates to and affirms their lifestyle choice," said founder David Wright, a longtime single who is active in various business and community pursuits. "Today over half of all California adults are currently single — we represent a powerful force and we're excited to build a community through this magazine and our online destination that speaks to and about them in a very positive way."

As a companion to the bi-monthly magazine, the SingularCity.com website will provide time-sensitive information such as an extensive calendar of relevant cultural, recreational and social events, and interactive features such as a bulletin board and blogs that allow readers to interact and to comment on content in the magazine and website, creating a sense of community among Los Angeles "singulars."

Both the magazine and the website will have a high production value and will drive traffic to the other. Each will provide unique content, capitalizing on the best elements each medium has to offer. Both the print and online version will share a similar graphic style for consistent brand identity.

About Singular Communications, LLC

Singular Communications, LLC, was created to provide single adults with useful, insightful and entertaining information — as well as provide opportunities for social networking. Its overall mission is to celebrate being single as a satisfying and enjoyable life choice — whether temporary or life-long. The products and services of Singular Communications, LLC include: Singular magazine; SingularCity.com website; SingularCity.com e-newsletter; SingularCity.com e-mail distribution list for advertisers promoting special offers; free and paid membership levels in the SingularCity community and social, recreational and cultural events for singles.

Media Contact: Tracy Mallozzi Danielle Rauschendorfer Tracy@therosegrp.com DanielleR@therosegrp.com 310-280-3710 310-280-3710

SOURCE Singular Communications, LLC

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