Bally Technologies, Inc. News

Large European Casino Operator - Hit Group - Chooses Bally's Networked Floor of the Future(TM) for Its Gaming and Entertainment Centers in Slovenia

LAS VEGAS, June 18 PRNewswire-FirstCall — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, announced today that one of Europe's largest gaming operators, Hit Group, has selected Bally's Networked Floor of the Future systems solutions for its high-speed, Ethernet gaming floors at its gaming and entertainment centers in Slovenia.

Bally will install its full casino management and slot management systems solutions along with its iVIEW network that will ultimately deliver interactive player content to each of the Hit Group's 3,300 gaming machines. Bally's product offering to the Hit Group also includes the Company's new multiple language and foreign currency exchange capabilities. Full execution of the agreement for the Hit Group's properties is based on successful "go-lives" at multiple properties.

The Hit Group chose Bally after a highly competitive selection process in which they evaluated a number of companies based on the quality of products, systems functionality, and the ability to support international customers.

"For the Hit Group, the introduction of Bally's system is of key importance for the increased business competitiveness, especially in the field of upgrading the system of relations with guests — CRM," said Niko Trost, MSc, President of the Management Board of Hit.

"We feel honored to have been selected by the Hit Group after such an extensive evaluation, and look forward to providing one of Europe's largest gaming operators our Networked Floor of the Future," said Richard M. Haddrill, Chief Executive Officer and President of Bally Technologies. "This contract reflects Bally's continued commitment to becoming the global gaming technology leader."

The Hit Group plans to implement Bally's award-winning Business Intelligence solution, a data analysis dashboard and data visualization tool that connects player data with individual game data, providing casino and marketing managers with deep insights into how casino patrons interact with the gaming floor.

For its sophisticated marketing initiatives, the Hit Group will use Bally's robust, player-centric Power Bonusing(TM) tools for coupons, sweepstakes, and other rewards and incentive programs.

Bally has also partnered with the Hit Group and is providing professional and technical services to help the gaming operator develop unique system features and programs for the Slovenian market and its current regulations.

The Company will complete its first installation at the Hit Group's largest gaming and entertainment center, the Perla Hotel & Casino in Nova Gorica, Slovenia, in the first calendar quarter of 2009.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

About Hit Group

The Hit Group ranks among the largest entertainment providers in Europe. In operation for more than 20 years, Hit has developed into a solid and promising company, dedicated to its guests and determined to satisfy their wishes by offering top-quality leisure time activities. Hit considers Europe the most challenging of markets, and using an innovative approach, has won a considerable share of the continent's gaming, entertainment, and tourism sector. Today, the Hit Group consists of nine companies in different countries. The majority of activities are located in Nova Gorica, Slovenia, where Hit operates one of the largest gaming and entertainment centers in Europe, Perla Hotel & Casino. For more information, please visit http://www.hit.si.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

Investor Contact: Robert Caller Media Contact: Laura Olson-Reyes

(702) 584-7982 (702) 584-7742 rcaller@ballytech.com lolson-reyes@ballytech.com

SOURCE Bally Technologies, Inc.

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