NASCAR News
Mainstream Media and NASCAR Join Forces on 'Chase for the Cup'
(Photo: http://www.newscom.com/cgi-bin/prnh/20080618/CLW037 )
MMI is confident that as an officially licensed publication there will be many additional benefits for readers and advertisers alike. Known throughout the sport to feature articles from some of the leading journalists and insiders, the magazine will now feature the official NASCAR marks for "The Sprint Cup Series" and "Chase for the NASCAR Sprint Cup," along with the "NASCAR Library Collection" logo.
The agreement gives MMI access to NASCAR's statistical database along with other information available only to NASCAR licensees. "With the enhanced brand, fans will ultimately find it easier to locate 'Chase for the Cup' at their local retailer and through many specialty and online stores. Through the agreement, MMI will also be working with NASCAR partners, affiliates, and other licensees to facilitate unprecedented levels of subscription sales. Unmatched editorial and distribution will give millions of NASCAR fans unparalleled access to the best Chase Preview Magazine that money can buy," said MMI Chief Operating Officer,
"We look forward to forging the relationship with Mainstream Media on this annual publication that will provide the NASCAR fan complete coverage of the 'Chase for the NASCAR Sprint Cup,'" said
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states,
About MMI
Mainstream Media International is a leading sports marketing and publishing company with existing business interests and/or rights holder agreements including College Football Championship Bowl Games, NASCAR, PGA Tour and LPGA Tour events. MMI began publishing "Race for the Cup" in 2005 as an independent fan magazine in response to strong demand for a high quality, informative and entertaining publication featuring the new NASCAR postseason format.
MMI works with event partners and clients in the areas of sponsorship representation, custom publishing and other event marketing and promotions. Corporate clients include Activision, Allstate Insurance, Bank of America, GlaxoSmithKline, HSBC, Hormel, Procter & Gamble, 3M Company, and more. Further information, is available at www.gommi.com .
For Advertising information please visit http://www.gommi.com/cftc/cftc_publications.htm
Contacts:
SOURCE Mainstream Media International
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