Cox Communications News
Cox Communications Launches MyPrimetime(SM) On DEMAND in Additional Markets
Cox Digital Cable customers will have on demand access to new episodes of ABC hits including Desperate Housewives, Grey's Anatomy, Samantha Who?, Lost and Ugly Betty and NBC favorites including 30 Rock, American Gladiators, Last Comic Standing and Medium. Episodes will be available on demand the day after they air on their regularly scheduled date and time at no additional cost to digital cable customers and are available for up to 28 days. Additional shows are expected to become available with the launch of the fall season.
"Our digital cable customers' beloved On DEMAND library keeps getting better and better," said
Cox commissioned research after the initial launch of MyPrimetime last year and found that 80 percent of users are satisfied with the service and plan to use it again. The most common reasons for viewing MyPrimetime content were to catch up on a missed episode, as an alternative to setting their DVR and to sample shows they haven't seen before, especially shows that are new. In fact one in four respondents stated that if the shows had not been available On DEMAND, they would not have been able to watch them at all.
With On DEMAND from Cox, digital cable customers have access to more than 6000 movies and shows, including high-definition content and exclusive programming, all via the digital receiver. The majority of On DEMAND programming is free and all available with the touch of a button. Customers can watch what they want, when they want by tuning to the On DEMAND library on channel one.
About Cox Communications:
Cox Communications is a multi-service broadband communications and entertainment company with 6.2 million total residential and commercial customers. The third-largest cable television company in
SOURCE Cox Communications
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