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Toshiba America Electronic Components, Inc. News

Toshiba Matsushita Display Technology and Toshiba Corporation to Present Technical Papers at SID 2008

LOS ANGELES, May 19 PRNewswire — Visit TAEC in Booth #135 — Toshiba Matsushita Display Technology Co., Ltd. (TMD)** and Toshiba America Electronic Components, Inc. (TAEC)*, TMD's sales and marketing representative in the Americas, today announced that TMD and Toshiba Corporation R&D representatives will present a seminar and nine papers addressing next-generation display technologies at the Society for Information Display (SID) Symposium, Seminar and Exhibition that kicks off Sunday, May 18 and runs through Friday, May 23 at the Los Angeles Convention Center in downtown Los Angeles, California.

The seminar to be presented on Monday is "Mobile Display Technology and Future Trends." The technical papers to be presented address various display technologies including Optically Compensated Bend (OCB) LCDs, Organic Light-Emitting Diode (OLED) displays, light emitting diode (LED) backlighting, ink-jet methods for fabricating TFT arrays, display architectures suitable for integration of ambient light sensors, ergonomic requirements for color differences in electronic displays, surface treatments for flat panel displays, and LCD driver technology to reduce motion blur in mobile phones.

The presentation schedule for TMD and Toshiba technical papers follows: Presentation: \"M10: Mobile-Display Technology and Future Trends\" Session: Display Technology Seminars - M10 Room 403 Presentation Time: Monday, May 19 at 3:30pm to 5:00 pm Presenter: Tooru Nishibe, Toshiba Matsushita Display Technology Co., Ltd., Saitama, Japan Synopsis: Recent technologies in mobile displays have been introduced, including SOG (system on glass), fast response time, OLEDs, and more. Each technology will be analyzed and the corresponding applications will be discussed. Future trends will be explored.

Presentation: "Analysis of the Anisotropy of Bend Transition for OCB LCD with Low Initialization Voltage"

Session 5: Item 5.1 - Petree Hall Presentation Time: Tuesday, May 20 at 10:50 to 11:10 am Presenter: Yuko Kizu, Toshiba Corp., Kawasaki, Japan Co-Authors: Ray Hasegawa, Yukio Kizaki, Isao Amemiya, Shuichi Uchikoga Toshiba Corp., Kawasaki, Japan; Tetsuya Kojima, Kenji Nakao, Hirofumi Wakemoto, Toshiba Matsushita Display Technology Co., Ltd., Ishikawa, Japan Synopsis: To improve the efficiency of the splay-to-bend transition in OCB devices, anisotropy in the growth of the bend regions was analyzed finding that the growth in the direction opposite to the rubbing direction was significantly faster. Based on a pixel design that takes the anisotropy into consideration, 40% reduction of the initialization voltage in a 3-inch TFT-LCD has been achieved. Presentation: \"Various Ink-Jet Methods for TFT Array Fabrication\" Session 31: Display Manufacturing: Inkjet Printing; Invited Paper, Item 31.2 - Room 403A Presentation Time: Wednesday, May 21 at 10:40am to 12:00pm. Presenters: Shuichi Uchikoga, Isao Amemiya, Toshiba Corp., Kawasaki, Japan Synopsis: Fabrication of electronic devices by using a printing technique is attracting interest in the expectation of lowering production cost. Some of the aspects of printing in terms of fabricating TFT arrays is outlined — such as non-piezoelectric ink-jet-printing, ultrasonic ink-jet printing and electrostatic ink-jet printing.

Presentation: "An Organic Light-Emitting Diode with Highly Efficient Light Extraction Using Newly Developed Diffraction Layer"

Session 36: Item 36.3 - Concourse Hall 152. Presentation Time: Wednesday, May 21 at 4:10pm to 7:30pm Presenter: Hiroshi Sano, Toshiba Matsushita Display Technology Co., Ltd., Nomi, Japan Co-Authors: Satoshi Okutani, Norihiko Kamiura, Takumi Sawatani, Daisuke Fujita, Toshifumi Takehara, Kazuyuki Sunohara, Michiya Kobayashi, Nobuki Ibaraki, Toshiba Matsushita Display Technology Co., Ltd., Nomi, Japan; Naotada Okada, Tsutomu Nakanishi, Akira Fujimoto, Koji Asakawa, Toshiba Corp., Yokohama, Japan. Synopsis: In order to improve light extraction from organic light emitting diode (OLED), the novel structure of the top emission OLED has been investigated by applying a diffraction layer. A 1.65 times higher light extraction efficiency in the case of electroluminescence (EL) and 2.37 times in the case of photoluminescence (PL) has been achieved.

Presentation: "Display Architecture Suitable for Multiple Ambient Light-Sensor Integration Using LTPS Technology"

Session 48: Item 48.2 - Petree Hall Presentation Time: Thursday, May 22 at 11:00am to 11:20am Presenter: Takashi Nakamura, Toshiba Matsushita Display Technology Co., Ltd., Fukaya-shi, Japan Co-Authors: Hirotaka Hayashi, Masayoshi Fuchi, Masahiro Tada, Takayuki Imai, Hiroki Nakamura, Koji Shigehiro, Shinichi Hirota, Satoshi Maruyama, Akihiko Saitoh, Hiroyuki Kimura, Toshiba Matsushita Display Technology Co., Ltd., Fukaya-shi, Japan Synopsis: A new LCD having multiple ambient light sensors has been developed. Counters and a parallel-to-serial converter is integrated into the panel. Special clock drivers and data registers are included in a source driver LSI. The ambient light sensors perform well even for the case when one of the sensors is covered by a finger shadow.

Presentation: "Side-Lit Light-Guideless Flat LED Lighting Panel for Ultra-Uniform LCD Backlighting"

Session 57: Item 57.4 - Room 403B Presentation Time: Thursday, May 22 at 2:30pm to 2:50pm Presenter: Ryuji Tsuchiya, Harison Toshiba Lighting Corp., Imabari, Ehime, Japan Co-Authors: Yoji Kawasaki, Shota Ikebe, Toshiaki Shiba, Junichi Kinoshita, Harison Toshiba Lighting Corp., Imabari, Ehime, Japan Synopsis: A novel side-lit LED backlight, which offers lower cost and less weight by employing no light-guide plate has been developed. This system consists of LED arrays, collimator optics, a curved white reflector, and a top diffuser without any light guide inside. The design of the collimator optics, specially designed for this system, and resulting system performance will be discussed.

Presentation: "High Contrast, Low MPRT OCB LCD with Dynamic Backlight Control Technology"

Session 64: Item 64.1 - Room 403B Presentation Time: Friday, May 23 at 9:00am to 9:20am Presenter: Shigesumi Araki, Toshiba Matsushita Display Technology Co., Ltd., Nomi, Ishikawa, Japan. Co-Authors: Kenji Nakao, Seiji Kawaguchi, Yuuki Nishimoto, Kazuhiro Nishiyama, Ken Shiiba, Akio Takimoto, Toshiba Matsushita Display Technology Co., Ltd., Nomi, Ishikawa, Japan; Ryosuke Nonaka, Masahiro Baba, Go Ito, Toshiba Corp., Kawasaki, Japan Synopsis: A high-performance 32-in. WXGA OCB-III LCD panel has been developed with dynamic backlight control. OCB-III enables the display to achieve a contrast ratio of 1,000,000:1 and an MPRT of 2.0 msec.

Presentation: "Study of the Ergonomics Requirements for Color Difference in Electronic Displays"

Poster Session 37: - Exhibit Hall B Presentation Time: Thursday, May 22 at 4:00pm to 7:00pm Presenter: Yuzo Hisatake, Toshiba Matsushita Display Technology Co., Ltd., Saitama, Japan Co-Authors: Hideki Ito, Masaki Obi, Yasushi Kawata, Akio Murayama, Toshiba Matsushita Display Technology Co., Ltd., Saitama, Japan Synopsis: We studied the color chroma and hue dependency for allowance and optimal levels to color difference. The areas of optimal and allowable limits become wider with the chroma being deeper. In the area of each limit for deep RGB, a width for chroma is wider than that for the hue.

Presentation: "Overall Judgment by Comparison with Polish and Matte Surface for Some FPDs with Analytic Hierarchy Process"

Poster Session 44: - Exhibit Hall B Presentation Time: Thursday, May 22 at, 4:00pm to 7:00pm Presenter: Yuzo Hisatake, Toshiba Matsushita Display Technology Co., Ltd., Saitama, Japan Co-Authors: Tohru Sasaki, Shinsuke Kato, Isao Kawahara, Tomonobu Sumino, Akira Otsuka, Hitoshi Hoshi, Hiroshi Haga, Keiji Takizawa, Kazunari Tomizawa, Nobutoshi Asai, Jun Someya, Tsunenori Yamamoto, Akimasa Yuuki, Daisuke Hamamoto, Jumpei Hashiguchi, Toru Ando, Yoshihiko Nakano, Japan Electronics and Information Technology Association (JEITA), Tokyo, Japan Synopsis: Some Flat Panel Displays (FPDs) are getting high quality images with various surface treatments and filter technologies. It is very important to examine and recognize the optimal and allowable limits of color difference in order to set targets for development of high quality displays. The ISO (International Organization for Standardization) has published the standards of ergonomics requirements for FPDs (ISO-FDIS9241-300~307 in 20072). We studied ergonomics requirements of maximum color difference to electronic displays through subjective evaluation experiments using several pictures of objects or landscapes with high and low color chroma to six color hues (Red, Green, Blue, Cyan Yellow and Magenta) and white and skin colors displayed on a wide color gamut display.

Presentation: "Spatio-Temporal Level - Adaptive Overdrive Method for LCD Driver ICs for Mobile Phones"

Poster Session 53: Exhibit Hall B Presentation Time: Thursday, May 22 at, 4:00pm to 7:00pm Presenter: Aira Hotta, Toshiba Corp., Kawasaki, Japan Co-Authors: Haruhiko Okumura, Hironori Minamizaki, Toshiba Corp., Kawasaki, Japan Synopsis: We present a simple level-adaptive overdrive (LAO) method for mobile-phone LCD driver ICs to improve motion blur caused by low response speed of liquid crystals. LAO level is calculated by referring to the look-up table of coefficients that are determined by every start and end level of the picture signal.

All presenters may make themselves available for Author Interviews at the conclusion of the presentations each day, during which time interested individuals may address questions to the authors. Author interview sessions will be held in the Exhibit Hall at the following times:

— Tuesday, May 20 from 5:00pm to 6:00pm — Wednesday, May 21 from 5:00pm to 6:00pm — Thursday, May 22 from 3:00pm to 4:00pm *About TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, discrete devices, displays, advanced materials, medical tubes, custom SoCs/ASICs, digital multimedia and imaging products, microcontrollers and wireless components that make possible today's leading cell phones, MP3 players, cameras, medical devices, automotive electronics and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's third largest semiconductor manufacturer (Gartner, 2007 WW Semiconductor Revenue, April 2008). For additional company and product information, please visit http://www.toshiba.com/taec/.

**About Toshiba Matsushita Display Technology Co., Ltd.

In April 2002, Toshiba Corporation and Matsushita Electric Industrial Co., Ltd. merged their LCD businesses into a new joint venture company, Toshiba Matsushita Display Technology Co., Ltd, now known as TMDisplay. The JV company brings together each company's strengths and capabilities in LCD technology to satisfy a broad range of customer requirements and market segments. Today, Toshiba Matsushita Display Technology Co., Ltd. is the worldwide leader in the field of TFT LCD modules for mobile use. For further information, please visit the TMD home page at http://www.tmdisplay.com/tm_dsp/index.htm.

***About Toshiba Corporation

Toshiba Corporation is a leader in the development and manufacture of electronic devices and components, information and communication systems, digital consumer products and power systems. The company's ability to integrate wide-ranging capabilities, from hardware to software and services, assure its position as an innovator in diverse fields and fast growing system LSI market and to build on its world-class position in NAND flash memories, analog devices and discrete devices. Visit Toshiba's website at http://www.toshiba.co.jp/index.htm

Information in this press release, including product pricing and specifications, content of services and contact information, is current on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable TMD LCD product specifications. In developing designs, please ensure that TMD LCD products are used within specified operating ranges as set forth in the most recent TMD product specifications. This information is available from TAEC or from your TAEC representative.

All other trademarks and tradenames held within are the properties of their respective holders.

SOURCE Toshiba Matsushita Display Technology Co., Ltd.

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