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DDB London News

Volkswagen Builds on Their Sponsorship of Independent Cinema With a Follow-Up Campaign That Urges You to "See Film Differently"

LONDON, May 16 PRNewswire — Created by DDB London, Volkswagen's "See Film Differently" campaign, continues the idea of shedding light on cinema classics. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.

Volkswagen's support of independent cinema has been pushed further this year, with the idents being set, not in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes - the wardrobe lady, the stunt man, the canteen chef.

Directed by Andy McLeod, the idents, comprising of two 60-second and three 20-second slots, will run in independent cinemas from 23rd May.

Notes to Editors Credits - Project name: Volkswagen \"See Film Differently\" - Client: Sally Chapman; Communications Manager - Brief: Raise awareness of Volkswagen's sponsorship of independent cinema. - Creative agency: DDB London Contact For more information please contact Grace Wright Tel: +44(0)20-7258-4050 Email: grace.wright@ddblondon.com

SOURCE DDB London

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