Ruder Finn, Inc. News
Ruder Finn/West Hired to Launch New Premium Organic Coffee Brand, Good Earth(R) Coffee
SAN FRANCISCO, May 16 PRNewswire — Ruder Finn, Inc., a leading independent global communications agency, today announced its selection by The Good Earth Company to launch its new premium organic coffee brand, Good Earth(R) Coffee.
Ruder Finn/West Senior Vice President Lisa Novak will lead the strategic direction and execution of the public relations program for the national introduction of Good Earth Coffee's medium roast, dark roast and decaf blends. The program will include communications support in U.S. markets nationwide as well as sampling efforts and an online contest offering real life parenting survival tips.
"Ruder Finn's extensive experience in the food and beverage industry, specifically in the natural and organic beverage space, made them a clear choice," said Deborah Glasser, Director of New Product Development for The Good Earth Company. "Consumers are looking for healthy, environmentally friendly ways to enhance their lifestyle, and Good Earth Coffee delivers on all of these fronts. We are excited to enlist Ruder Finn in our efforts to bring this message to the general public."
Ruder Finn's launch campaign will kick-off this fall with a nationwide Good Earth "Mom's Morning Cup" contest that will engage women age 30 to 54 in the simple, everyday enjoyment of premium coffee. Hosted by a prominent author, the contest and supporting local events will provide moms with real life parenting tips and a great excuse to connect over steaming cups of Good Earth Coffee.
Ruder Finn/West Managing Director, Howard Solomon, welcomes the opportunity to expand the agency's award-winning food and beverage portfolio. "Our expertise working with the leading consumer brands is exceptional. We look forward to a successful launch of Good Earth Coffee," said Solomon.
About Ruder Finn, Inc.
Ruder Finn is a leading independent communications, counseling and services Agency with more than 60 years of experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, and Jerusalem. Asia Pacific offices include Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit: www.ruderfinn.com
About Good Earth Coffee
Good Earth(R) Coffee is a premium indulgence created for everyday coffee lover enjoyment. Made with USDA certified organic ingredients, Good Earth's Sienna, Mystic and Sedona blends are produced with the finest grade 100% Arabica coffee beans, hand-picked in Asia, Africa and South America. The team behind Good Earth Coffee takes great care to ensure the purity and authenticity of every delicious cup. Good Earth Coffee is owned by the Tata Group, the largest India-headquartered multinational in North America. The Tata Group also owns the Tetley and Good Earth brands of tea. To learn more about Good Earth Coffee or find out where to purchase in your area, visit www.goodearthcoffee.com .
Press Contact: Howard Solomon Ruder Finn 415-348-2733 solomonh@ruderfinn.com
SOURCE Ruder Finn, Inc.
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