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Maidenform Brands, Inc. News

Maidenform Brands, Inc. Names General Manager for New Donna Karan and DKNY License Business

ISELIN, N.J., May 15 PRNewswire-FirstCall — Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that Robert Gardner has been named General Manager of the new Donna Karan and DKNY women's intimate apparel license announced on May 6, 2008. In this role, Mr. Gardner will oversee all key aspects of the business which is expected to launch at the beginning of 2009. Mr. Gardner will report to Maurice Reznik, Maidenform's President.

Most recently, Mr. Gardner was Vice President of Sales for Maidenform's Department Store Business. Prior to that, he worked in driving sales for Warnaco's Calvin Klein division, as well as having sales responsibilities for Tommy Hilfiger at VF Corporation. Mr. Gardner began his career in retail as a buyer and ultimately a Division Vice President at Kaufmann's Department Store, now part of Macy's, Inc., where he spent thirteen years.

Commenting on the announcement, Maurice Reznik stated, "Since joining Maidenform in 2003, Rob has leveraged his extensive brand building expertise to help fuel our sales growth. We are excited to maximize Rob's strong retail and branded sales background to penetrate new distribution opportunities for us, principally in high-end department and specialty stores worldwide, that will drive additional sales growth for the Company in 2009 and beyond. The Donna Karan and DKNY license opportunity will be another vehicle to enhance our financial performance with powerful brands that bring meaningful innovation to the marketplace globally resulting in strong product differentiation."

Mr. Gardner received a Bachelor of Arts degree in writing and a Bachelor of Science degree in business from the University of Pittsburgh.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 85-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform(R), Flexees(R), Lilyette(R), Control It(TM), Sweet Nothings(R), Rendezvous(R), Subtract(R), Bodymates(R) and Self Expressions(R). Maidenform products are currently distributed in approximately 60 countries and territories outside the United States.

Forward Looking Statement: This press release contains forward-looking statements relating to future events and the Company's future performance within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, without limitation, statements regarding our expectations, beliefs, intentions or future strategies that are signified by the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects" or similar words or phrases, although not all forward-looking statements contain such identifying words. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. It is routine for the Company's internal projections and expectations to change as the year or each quarter in the year progress, and therefore it should be clearly understood that the internal projections and beliefs upon which the Company bases its expectations may change prior to the end of each quarter or the year. Although these expectations may change, the Company is under no obligation to inform you if they do. Actual events or results may differ materially from those contained in the projections or forward-looking statements.

The following factors, among others, could cause the Company's actual results to differ materially from those expressed in any forward-looking statements: the Company's growth cannot be assured and any growth may be unprofitable; potential fluctuations in our results of operations or rate of growth; our dependence on a limited number of customers; the Company has larger competitors with greater resources; retail trends in the intimate apparel industry, including consolidation and continued growth in the development of private brands, resulting in downward pressure on prices, reduced floor space and other harmful changes; failure to anticipate, identify or promptly react to changing trends, styles, or consumer preferences; the Company's leverage could adversely affect its financial condition; external events that disrupt the Company's supply chain, result in increased cost of goods or an inability to deliver its products; events which result in difficulty in procuring or producing products on a cost-effective basis; increases in the prices of raw materials; changing international trade regulation, including as it relates to the imposition or elimination of quotas on imports of textiles and apparel; foreign currency exposure; the sufficiency of cash to fund operations and capital expenditures; and the influence of adverse changes in general economic conditions.

This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward-looking statements. Readers are referred to the reports and documents filed from time to time by the Company with the Securities and Exchange Commission for a discussion of these and other important risk factors that could cause actual results to differ from those discussed in forward-looking statements.

SOURCE Maidenform Brands, Inc.

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