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SCEI Announces New President of SCE Worldwide Studios

TOKYO, May 15 PRNewswire — Sony Computer Entertainment Inc. (SCEI) today announced the appointment of Shuhei Yoshida, Senior Vice President, US Studios, Sony Computer Entertainment Worldwide Studios (SCE WWS), as President of SCE WWS, effective May 16, 2008.

Yoshida joined SCEI in 1993, and was one of the initial members in establishing the PlayStation(R) business. He was appointed Producer of the Product Development Department in April 1996, and joined Sony Computer Entertainment America Inc. as Vice President of Product Development in April 2000, where he held various positions in product development, producing many global best selling franchise titles. In February 2007, Yoshida was promoted to Senior Vice President, US Studios, SCE WWS.

"SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader," said Kazuo Hirai, President and Group CEO, SCEI. "Under the leadership of Yoshida, who has proven track record in managing creative talent, SCE WWS will accelerate the software development for the PLAYSTATION(R)3 and PSP(R) (PlayStation(R) Portable) platforms and vigorously expand the gaming market."

About Sony Computer Entertainment Inc.

Recognized as the global leader and the company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system and the PLAYSTATION(R)3 (PS3(R)) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer level processing power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.

PlayStation, PLAYSTATION, PS3 and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. Gran Turismo is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

All manufacturers, cars, names, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners. All rights reserved.

SOURCE Sony Computer Entertainment Inc.

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