Eilersen News
Danish Icon Eilersen(R) Expands Presence in US Interior Design Market with High-End Scandinavian Sofa Design
NEW YORK, May 14 PRNewswire — ICFF, Jacob K. Javits Convention Center, — Eilersen(R), already the undisputed leader of high-end sofa design and manufacturing in Scandinavia, today announces plans to expand efforts and focus key company resources on their already solid US presence — underlining their global leadership position in the luxury design market.
With rapid market share growth in both Europe and Japan over the last decade, Eilersen has had proven success with their high-end sofa designs, often competing with — and winning against — the luxury Italian design houses. Committed to delivering iconic design, comfort, quality and functionality for more than a century, Eilersen is now experiencing a steadily-increasing interest for their products in the US.
"With the feedback we've received from resellers and the industry, timing for a more deliberate market approach seems right. Already in the US in select Danish design stores for more than 20 years now, our strategy is to expand our US presence significantly," Nils Juul Eilersen, president and owner of N. Eilersen A/S comments. "Being renowned as the leading upscale luxury design house for sofas in Europe, we're now ready to boost our presence in the US in the luxury interior design stores. We see an obvious demand in the states from customers with a desire for quality and modern, yet comfortable, design. We know from experience that this market segment enjoys and appreciates Eilersen's sofas, and we believe there is a large untapped market in the US for the Eilersen brand," Nils Juul Eilersen continues.
Eilersen is planning to stock a broad range of their high-end, Danish design models in the US in order to offer delivery within two to three weeks from purchase. "With in-country warehouse facilities, we have developed an in-stock-and-ready-to-ship program for our resellers, aimed at reducing the wait times for delivery on several of our most popular models such as Baseline, Control, Joy, Playground, Slice and Tub. This approach will significantly increase customer satisfaction and our resellers' business model when selling highest-end design sofas," Nils Juul Eilersen goes on to say.
Eilersen became a leader in "modern" furniture in the 1960's in Scandinavia and today sells their designs in more than 30 countries worldwide. Eilersen's current customers are best described as people that have an upscale, metropolitan style, appreciate excellent design and want lasting comfort combined with high-quality manufacturing and long-term value.
Eilersen will be showcasing their new and classic sofa models May 17-20 2008 at booth # 802 at the International Contemporary Furniture Fair at the Jacob K. Javits Convention Center in New York.
About Eilersen
N. Eilersen A/S was founded in 1895 and has given both name and life to many classics. The founder, Nils Eilersen, was the first person in Denmark to use steam to form wood, and this type of innovation and tradition continue to be the mainstays of the company today. A fourth-generation, family-run business, N. Eilersen A/S has been producing distinctive furniture since the 1950s and is a global brand recognized for renowned quality, iconic designs, comfort and unparalleled durability. As the leader of high-end Danish sofa design in Scandinavia, Eilersen currently ships products to more than 30 countries worldwide. For more information, please visit http://www.enjoyaneilersen.com.
SOURCE Eilersen
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