AddThis Social Bookmark Button

Pennsylvania Department of Agriculture News

'May Beef Month' Celebrated at Grocery Chain

Weis Markets Unveils New 'PA Proud Choice Angus Beef' Program

HARRISBURG, Pa., May 14 /PRNewswire-USNewswire/ -- Agriculture Secretary Dennis Wolff kicked off "May Beef Month" today at the Weis Markets in Camp Hill.

Wolff selected Weis Markets because it is a PA Preferred member that is committed to offering locally-produced and processed beef to its shoppers. May Beef Month recognizes Pennsylvania beef producers who work diligently to provide products of the highest quality.

"Governor Rendell proclaimed May Beef Month to applaud Pennsylvania's beef producers, who provide a safe, top-quality product for consumers here and around the world," said Wolff. "By partnering with PA Preferred companies, like Weis Markets, that are selling products grown and processed in the commonwealth, we are supporting our beef industry and we are supporting the state's economy."

Pennsylvania's beef industry contributes nearly $2 billion to the state's economy each year, thanks to its 28,000 producers, said Wolff.

PA Preferred is the Pennsylvania Department of Agriculture's branding program that assures consumers they are buying food of the highest quality produced in the state. In addition to individual producers, PA Preferred members include other retailers who buy, sell, and produce local products.

Weis Markets is launching its "Pennsylvania Proud Choice Angus Beef" program that features PA Preferred beef produced by 10 Pennsylvania Angus breeders from Lancaster, Schuylkill and Chester counties. Producers are certified under the beef quality assurance program, a national program administered locally by the Pennsylvania Beef Council that provides guidelines for beef cattle production before beef can qualify for the PA Preferred program.

"Our Pennsylvania Proud Choice Angus Beef program is the logical extension for our commitment to buying local and selling the best Pennsylvania has to offer," said Weis CEO Norman Rich. "We are proud to be a strong supporter of the Pennsylvania beef industry and the PA Preferred program."

Pennsylvania Proud Choice Angus Beef will be available in 23 Weis Market stores beginning May 15.

"This partnership between the department, the Beef Council and Weis Markets is a fine example of how the agriculture industry and local businesses can work together to promote Pennsylvania products to help grow the industry," said Wolff.

For more information about PA Preferred, visit www.papreferred.com; for information about the Beef Quality Assurance Program, visit www.bqa.org. Weis Markets is at www.weis.com.

CONTACT:

Jean Kummer

(717) 787-5085

SOURCE Pennsylvania Department of Agriculture

Send this news item to a friend.

Print This Page

Search Our News Using Google Search

Can't find what you want? Try using Google:

Google