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Restaurant and Bar Industry Connects With Customers via Mobile Marketing Campaigns Through TextMe(R) for Business

CHICAGO, May 14 PRNewswire — The latest marketing trend in the restaurant and bar industry revolves around what's on the screen, not what's on the plate or in the glass. Restaurants and bars are enhancing their customers' overall dining experience with mobile marketing campaigns powered by a web-based tool, TextMe(R) for Business (www.textmeforbusiness.com).

As a fully automated platform, TextMe for Business offers restaurants and bars the ability to serve up mobile campaigns in a flash. Whether it's implementing trackable coupon campaigns to drive customers to the location or offering in-venue trivia, polls, and contests, TextMe for Business scales to fit each business's needs. It's the only turnkey product on the market to offer such rich features through a self-service platform.

With a simple three-step process, it's incredibly easy to use. Users select a keyword, define their campaign details, and activate their campaign to see real-time results. By engaging customers on a more direct and personal level, marketers are reaping the benefits of building brand loyalty and increasing sales.

Spencer Emmons, owner of Six Ultra Lounge in Salem, Oregon, relies on TextMe for Business because mobile campaigns are a significant component in his marketing mix. Emmons' customers participate in screen chat and DJ requests, and subsequently, he's developed a hefty opt-in subscription list to hone in on his target audience. "With TextMe for Business, I've increased the number of new subscribers by about twenty a week. My database has grown to over 450 subscribers in a short period of time." Emmons attests to how it's quick and easy-to-use: "It literally takes me two minutes to send a text blast to my subscription list. I couldn't live without it."

TextMe for Business appeals to franchise owners since its capabilities include administering campaigns throughout multiple locations. Larger chains of restaurants and bars are also achieving mobile marketing success with customized solutions developed by Interactive Mediums, creators of TextMe for Business.

Interactive Mediums will be showcasing TextMe for Business at the National Restaurant Association Show in Chicago from May 17-20, 2008. Stop by their booth to meet their team of mobile marketing experts and see TextMe for Business in action.

Can't make the show? Contact Interactive Mediums for a complimentary demo. Text "DEMO" to 839863, call 866-683-9863, or email info@textmeforbusiness.com.

TextMe(R) for Business (www.textmeforbusiness.com) is a feature-rich, web- based administrative tool that provides businesses with the ability to launch, manage, and track their own mobile marketing campaigns.

TextMe(R) for Business is a turnkey product of Interactive Mediums, a leading provider of mobile marketing solutions. Interactive Mediums offers mobile expertise, unparalleled campaign support, and cutting-edge technology to deliver the most flexible and scaleable mobile marketing solutions in the industry. From self-service to full-service campaigns, Interactive Mediums provides real-time support from ideation through execution, optimization and measurement. Visit www.interactivemediums.com or call 866-683-9863 to learn how we can move your marketing beyond the inbox.

Contact: Chris Watland info@textmeforbusiness.com 866-683-9863

SOURCE Interactive Mediums

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