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MOM's - My Organic Market News

MOM's - My Organic Market Seafood Selection Goes 100% Sustainable

ROCKVILLE, Md., May 13 PRNewswire — MOM's - My Organic Market, the Washington/Baltimore metro area's homegrown organic grocery chain, is breaking new ground in seafood retailing by carrying exclusively eco-friendly seafood at their five stores in Maryland and Virginia. This move by MOM's is made possible by partnering with FishWise, a program which supports retailers in seafood sourcing, point of sale consumer education, and staff training and support.

MOM's is taking a leadership position once again in the growing movement among grocery stores that are increasing their commitment to being stewards of the environment. MOM's believes urgent action is necessary — according to the United Nations Food and Agriculture Organization (FAO), 75% of the world's fisheries are depleted, over-fished, or at full capacity. Commonly used destructive fishing practices also harm natural habitats and accidentally catch non-target species such as sea turtles and dolphins. MOM's believes that by promoting eco-friendly seafood purchases, fishermen will be encouraged to switch to sustainable fishing methods.

"MOM's mission as a company is to protect and restore the environment. We have proudly been at the forefront of many environmental issues," said Lisa de Lima, Vice President of Grocery for MOM's. "We were one of the first grocers to switch to 100% wind power and to discontinue the use of plastic shopping bags in our stores. We are excited to help lead the way on this very important issue of Environmentally Sustainable Seafood."

MOM's new seafood labels have a green stripe to convey that the item is sustainable, as well as where and how it was caught or farmed. To be labeled green, the seafood was caught or farmed using methods that maintain healthy populations, sustain a long-term supply of fish, and have minimal impact on the surrounding ecosystem. A Low Mercury List posted on the front of the seafood case helps consumers purchase seafood with confidence, identifying fish and shellfish that are the lowest in mercury and PCBs in addition to having the highest sustainability ranking of green.

About MOM's

Founded in 1987 as a home delivery/mail order provider of organic foods, MOM's has grown to become the Washington/Baltimore region's premiere chain of locally owned and operated organic grocery stores. Offerings include a produce department with exclusively 100% organic produce, and an incredible selection of organic products at everyday low prices. MOM's currently operates five stores including: Rockville, MD, College Park, MD, Alexandria, VA, Columbia East, MD, and Frederick, MD.

For more information about MOM's and directions to the stores, please visit: www.myorganicmarket.com . For more information about FishWise, visit www.fishwise.org .

SOURCE MOM's - My Organic Market

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