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Rudolph Foods Company, Inc. News

ENGOBI(TM), First Caffeine-Infused Chip, Grabs 'Ax,' Hits the Road

NEW YORK, May 13 PRNewswire — Fresh off an explosive, New York City sampling wave, the ENGOBI(TM) Girls are hitting the road, bringing ENGOBI — the love child of caffeine and snack chips — to nine East Coast and Southern cities over the next month. Along with samples of the market's first caffeine-infused munchie, the ENGOBI girls will give Guitar Hero(TM) aficionados the chance to play the game along with friends alongside the ENGOBI tour van.

Separately, guitar-loving fans of ENGOBI — which comes in two sweet, perky, high-impact flavors, Lemon Lift and Cinnamon Surge — are also invited to fuel up, then create and upload their own energy-packed videos to ENGOBI.com. It's all part of ENGOBI's national "Don't Be a Piano Hero" contest (for details, visit http://www.engobi.com/engobi-tour/contest/), which gives caffeine-craving rockers the chance to win an Xbox 360(TM)-enabled, customized Fender(R) Stratocaster, ENGOBI gear and other prizes.

"ENGOBI is rocketing off New York City shelves as soon as it's stocked," says Mark Singleton, VP of Rudolph Foods, the maker of ENGOBI. "When we saw the way typically jaded New Yorkers are reacting, we knew it was time to pack up the ENGOBI van and give crunch lovers outside Manhattan the chance to tank up on the tastiest, crunchiest energy source around."

As the ENGOBI girls make their way down the Coast (see their itinerary at http://www.engobi.com/engobi-tour/events/), they'll be blogging from the van each day about the cities they're visiting and the people they meet. "If the ENGOBI girls, our high-octane snack chips or guitars don't perk you up, I'm not sure you have a pulse," Singleton declared. "With ENGOBI, couch potatoes just earned a place on the endangered species list."

According to Singleton, a 1.5-ounce, single-serving bag of ENGOBI contains approximately 140 milligrams of caffeine — about 60 milligrams more than a can of most popular energy drinks. The latest entry in the functional foods category, ENGOBI will be distributed nationwide through convenience stores and select grocery stores. High-energy ENGOBI is sold in 1.5-ounce, single-serving bags, with a manufacturer's suggested price of $1.29 per bag.

About Rudolph Foods

Rudolph Foods Company, Inc. is one of the world's largest suppliers of branded and private-label snack products, with plants in Ohio, Georgia, Texas and California. Rudolph is solely dedicated to providing its customers with the best quality products and the highest levels of customer service at the best price. For more information or to order ENGOBI, please call 1-800-241-7675, or visit http://www.ENGOBI.com.

PRESS CONTACT: For more information, or to schedule an interview with a member of the ENGOBI team, please call or email Melody Townsel at Fusion PR at 214-244-1072, or melody@townsel.com

SOURCE Rudolph Foods Company, Inc.

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