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Carnations Make a Comeback Just in Time for Mother's Day

CARLE PLACE, N.Y., May 9 PRNewswire-FirstCall — This Mother's Day, the world's largest florist and leading multi-channel retailer, 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), is predicting that carnations, a once overlooked flower, will emerge as the season's most stylish and tasteful floral choice. Symbolic of undying love and steadfast loyalty, the colorful bloom is working its way from the fashion runways and into floral bouquets just in time to celebrate Mom.

"With over 30 years experience in the floral industry, we pride ourselves on the ability to recognize the latest lifestyle trends and incorporate popular aesthetics into our stylish floral designs and distinctive product offering," said Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "By featuring the carnation in a number of artful arrangements, we hope to delight our customers with the most innovative and heartfelt floral selection for Mother's Day and beyond."

In keeping with this new hot trend, 1-800-FLOWERS.COM is offering Mother's Day shoppers a selection of fresh carnation bouquets such as the 30-stem dazzling deep violet 'Moonshadow' Carnations. The online florist is also featuring the bloom in a variety of stunning mixed bouquets like the 1-800-FLOWERS(R) Sorbet Bouquet(TM) for Mom arrangement, a vibrant medley of pink, peach and white roses and carnations wrapped in an exotic Ti leaf.

"Carnations come in a rainbow of colors from pristine white to deep purple and soft pastel yellow to vibrant pink. When paired with complementing accents like lamb's ear or freesia, carnations create a timeless, elegant look," said Julie Mulligan, floral lifestyle expert for 1-800-FLOWERS.COM. "Their layered petals, reminiscent of feminine frills also create a ruffled fullness all moms will adore this Mother's Day," added Julie.

To make sure Mom receives her carnations and other stunning florals on-time, 1-800-FLOWERS.COM is offering their customers same-day delivery. Flowers and gifts can be ordered as late as 11 a.m. EDT on Sunday, May 11 for same-day delivery (in select markets) on Mother's Day. This convenient service will put any last minute shopper at ease and make sure the Mom in their life receives that perfect gift!

The following arrangements are same-day delivered and are sure to "Wow!" Mom this Mother's Day:

— 1-800-FLOWERS(R) Mother's Love Bouquet(TM) Bursting with beautiful roses, Gerbera daisies, carnations and lilies, our striking Mother's Day arrangement will fill Mom with all the love in your heart! — 1-800-FLOWERS(R) Pleasantly Purple(TM) for Mom Our colorful Spring arrangement of roses, carnations, lisianthus and more fills Mom's kitchen with purple pizzazz!

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377 or www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day by our network of BloomNet(R) Professional Florists, and spectacular flowers shipped overnight from our "Fresh From Our Growers(R)" collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Problem Solvers(R) (www.problemsolvers.com), Wind & Weather(R) (www.windandweather.com), and Children's Gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com); and the BloomNet(R) international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

SOURCE 1-800-FLOWERS.COM

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