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Pony International News

MultiVu Recognizes the Most Creative Uses of Multimedia

NEW YORK, May 9 PRNewswire — A campaign to get a footwear company "Back in the Game," another to raise social awareness to improve education in Africa, and a third to bring preventative health care to U.S. Hispanics, have been recognized by MultiVu as some of the most exceptionally creative uses of multimedia by corporate, non-profit, and government communications professionals in March and April.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/multivu/32797/

"Organizations have the opportunity to make their message stand out and be heard in a cluttered media environment through the use of various multimedia tools," according to Gena Sabin, product manager for Multimedia News Releases at PR Newswire. "By incorporating video and audio clips, high-resolution photos, social media tools, and more into one multimedia platform, an organization can target multiple audiences with a variety of content that meets their varying needs. In this second issue of recognitions for creativity from MultiVu, three very different organizations show communications professionals ways to heighten their messages with exceptional multimedia elements."

Pony

As part of its efforts to re-launch their iconic brand, Pony International created a multifaceted marketing campaign aimed at reigniting the fervor that surrounded the company's products in the 70's and 80's. As part of the "Back in the Game" campaign, Pony issued a Multimedia News Release (MNR) which announced the availability of three new collections and combined all the assets of the marketing campaign into one multimedia communications vehicle targeted directly to consumers. The Pony MNR features a live video of one of the new, intensely visual TV spots; high-resolution photos; a link to behind-the-scenes video from the commercials; a company website link; social media tags; and more. To watch Pony get "Back in the Game," go to http://www.prnewswire.com/mnr/pony/32184/.

Kilimanjaro Education Foundation

Kilimanjaro Education Foundation (KEF), a non-profit organization aimed at improving education and building school facilities in Africa, is raising funds with the creative support of two sixth grade teachers and their students at Canton Intermediate School. The group of sixth graders and their two teachers, Patrick Allen and Andy Buckle, created a CD that can be purchased with a $10 minimum donation and all proceeds go to KEF to help the development of school buildings in Tanzania. The MNR, which was designed to promote the sale of the CD and thus raise social awareness for the cause, allows visitors to play audio clips of three of the songs included on the CD, click a link to donate to KEF and purchase the CD, download high-resolution photos, link directly to the KEF and Canton School websites, and share the MNR within numerous social networks. To raise your own social awareness of this important cause, go to http://www.prnewswire.com/mnr/kef/32327/.

US Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ)

The AHRQ teamed up with The Advertising Council to launch a Spanish-language national public service campaign designed to encourage Hispanics to become more involved in their own personal health care. The new Spanish-language "Superheroes" campaign features everyday mothers and fathers whose children see them as superheroes. The program encourages U.S. Hispanics to visit their doctor more regularly and pursue preventative testing. To create online awareness among the U.S. Hispanic population, a MNR was released prior to the traditional public service announcements (PSA). The MNR included a video of a "Superhero" dad, multiple high-resolution photos, two audio PSA's, downloadable information documents, website links, social media links, and more. To see "Superheroes" in Spanish or in English, go to http://www.prnewswire.com/mnr/adcouncil/31363/.

About the Multimedia News Release

MultiVu's Multimedia News Release provides organizations an opportunity to reach public and media audiences directly through the use of innovative technology. Pony, Kilimanjaro Education Fund, and AHRQ each customized a Multimedia News Release that captivated their audience in creative and interactive ways. For more information on how MultiVu creates attention-getting Multimedia products for "Broadcast and Beyond," visit http://www.multivu.com/.

About MultiVu

MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu(TM) multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape, digital and mobile content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

Media Contact: Rachel Meranus Vice President, Public Relations PR Newswire Phone +1.201.360.6776 rachel.meranus@prnewswire.com

SOURCE PR Newswire Association LLC

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