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Detroit Auto Dealers Association News

2008 Courageous Persuaders Student TV Ad Production 'Oscar' Night and Banquet Set for May 19

TROY, Mich., May 9 PRNewswire — Detroit Auto Dealers Association (DADA) and McCann Erickson's Detroit office will announce winners of the Courageous Persuaders student television ad competition at an Oscar-style celebration banquet on Monday, May 19. This is the first year that the Detroit Auto Dealers Association is serving as the primary sponsor and administrator of the program.

High school students from across the country created 30-second TV ads to discourage alcohol use among middle school students. Creators of the winning ads will receive more than $15,000 in scholarships from Courageous Persuaders, USA Today, Adcraft Club of Detroit, New York Festivals, The American Red Cross Southeast Michigan Chapter, State Farm Insurance, and the Cianciolo Fund. McCann Erickson will produce the grand prize-winning advertisement to be broadcast on Community Media Network. The winning video will also be shown throughout Michigan at Secretary of State branch offices and will be seen at a Detroit Shock game at the Palace of Auburn Hills.

What: The 2008 Courageous Persuaders Awards Celebration Banquet Who: Hosted by Guy Gordon, WDIV Channel 4 TV personality. Other speakers include The Honorable Terri Lynn Land, Michigan Secretary of State, and Doug Fox, president of the DADA When: Monday, May 19, 2008 — 6:30 p.m. Red Carpet Arrival and Press Photos — 7:00 p.m. Sit-Down Dinner — 7:30 p.m. Screening and Awards Presentation Where: San Marino Club 1685 E. Big Beaver Road Troy, Michigan Cost: Free for members of the media (RSVP to DADA, (248) 643-0250) $20 adults $15 students and guest under 18

Those who are not members of the press but are interested in attending the banquet can purchase tickets from the DADA at (248) 643-0250. Or for more information, visit the Courageous Persuaders Web site at www.courageouspersuaders.com.

SOURCE Detroit Auto Dealers Association

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