AddThis Social Bookmark Button

Quad/Graphics News

Quad/Graphics to Advance Co-Mail Capabilities Across Entire Manufacturing Platform

SUSSEX, Wisc., May 9 PRNewswire — Quad/Graphics is once again expanding its clients' postage-saving opportunities by advancing co-mail capabilities across its entire manufacturing platform. At the center of this strategic initiative is a new, patent-pending* IntelliTrim(TM) technology that allows multiple titles — each with their own unique trim size and page count — to be bound together on a single, conventional saddle stitcher.

"Quad/Graphics knows co-mailing," said Joel Quadracci, President & CEO of Quad/Graphics. "In the last year alone, we have co-mailed more than 1 billion catalogs, so we have already attained critical mass. Now, with the company- wide rollout of our new IntelliTrim technology, as many as three times the number of catalog clients will be able to participate in inline co-mailing. This massive scale creates the opportunity to offer clients an even larger share of savings."

IntelliTrim technology allows up to a one-inch variation in the face-to- backbone dimension with no limitation on the number of trim widths that can be accommodated in a single binding run. Each title can have its own unique face- to-backbone trim size and the variation from one title to the next is infinite within the one-inch range. Prior to IntelliTrim technology, trim sizes needed to be identical in order for clients to participate in inline co-mailing.

In addition to removing the trim size constraint, IntelliTrim technology also allows a 100-page variation in thickness from one copy to the next.

Quad/Graphics already is using its IntelliTrim technology on multiple stitching lines and the printer has an aggressive timetable for implementing the capability in all its plants.

Quad/Graphics' new IntelliTrim technology was jointly developed with QuadTech, the leader in printing technology R&D. The technology builds on the company's patented Multi-Blend technology which achieves co-mail savings by incorporating pre-bound catalog titles with other titles being produced inline. The benefits of the Multi-Blend process include flexibility in trim size, page count and binding styles.

Over its three decades of co-mailing experience, Quad/Graphics has distinguished its co-mail services in significant ways, including:

— Offering a variety of inline and offline programs, including the ability to inline co-mail as many as seven catalog titles at once. — Developing co-mail partnerships for its clients and handling all logistics. Quad/Graphics' clients do not have to search for partners on their own or fear missing an opportunity to co-mail. Quad/Graphics does all the work. — Providing co-mailing at the same facility where product is printed and bound, so no additional time needs to be built into a client's schedule — or money allocated for freight and fuel surcharges - to transport product to another facility for co-mail services. — Having a dedicated corporate co-mail team as well as co-mail specialists in each Quad/Graphics plant. — Allowing clients to choose in-home dates based on their business needs. Clients simply specify their in-home requirements and Quad/Graphics does the rest. — Offering list enhancement services DSF2 (high-density CR-RT), Just-in-Time NCOALink and Add-a-Name as part of its comprehensive co-mail offering. * U.S. Patent Nos. 7,096,088 and 7,333,878

About Quad/Graphics

Quad/Graphics (http://www.QG.com) is the largest privately held printer of magazines, catalogs and other commercial products in the Western Hemisphere, and the third-largest printer — public or private — in the nation. Headquartered in Sussex, Wisconsin (26 miles west of Milwaukee), the company provides services ranging from front-end design and photography through digital imaging, printing, finishing, mailing/distribution, and data-driven marketing solutions such as data optimization and analytics. Annual sales are in excess of $2 billion. Worldwide employment is approximately 12,000 people.

SOURCE Quad/Graphics

Search Our News Using Google Search

Can't find what you want? Try using Google:

Google