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EVENTSTYLE Unites Thirteen Prestige Brands Under One Roof for a Consumer Lifestyle Experience

NEW YORK, May 8 PRNewswire — EVENTSTYLE | New York announces the launch of The 13(TM), a conceptual event marketing program taking place this August, uniting thirteen prestige brands under one roof to provide consumers with a complete luxury lifestyle experience.

Based on the theme, "Thirteen Things Boys Want", The 13 Team is calling for brand partners to join the program and fulfill one of the following desires:

Space + (Home Design Brand) = Be at home Chemistry + (Beverage/Liquor Brand) = Be a mixologist Body & Soul + (Workout/Meditation Brand) = Be one Intimacy + (Personal Care/Grooming) = Be ready for your close up Stimulation + (Consumer Electronics Brand) = Be electrifying Wealth + (Financial/Insurance Brand) = Be smart Companionship + (Modern Dog Lifestyle Brand) = Behave Diversion + (Music/Entertainment Brand) = Be aurally fixated Self-Expression + (Fashion Brand) = Be fabulous Atmosphere + (Home & Garden Brand) = Be green Satisfaction + (Food Brand) = Be delicious Visibility + (Accessories Brand) = Be equipped Sex + (Fragrance Brand) = Be desirable

"This is a rare opportunity for brands to cross-pollinate in a non-competitive environment while generating brand awareness and increasing consumer and media impressions," said Mark Addison, Director of Experience Design at EVENTSTYLE.

Attendees will have the opportunity to purchase design elements of the house and other products or specialty services from the thirteen participating partners in a celebrity-hosted auction at the end of the Labor Day holiday period. All proceeds for the auction will benefit the Ali Forney Center for homeless youth, making this an especially rewarding program for brands that wish to give back to the community while engaging with consumers in an experiential setting.

Potential brand and media partners are urged to contact The 13 Team to become part of this "lucky" equation.

EVENTSTYLE is an experiential design company that has provided creative brand solutions, event marketing and production services on a national scale since 1998. Current clients include Proctor & Gamble Beauty, Shiseido and Frederick Fekkai. Past clients have included Dyson, Warner Bros, Bloomberg, Levi's, CNN and Target. For the past six years, EVENTSTYLE has been selected as producer of Super Saturday, the "world's largest designer garage sale," benefiting The Ovarian Cancer Research Fund.

Sponsorship Contact: Gina Giacomantonio, 212.924.7626, ginag@eventstyle.com

Media Contact: Tara Glassmith, 212.924.7626, taraglassmith@eventstyle.com

SOURCE EVENTSTYLE

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