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Hispanic PR Wire, the Exclusive Commercial Wire Service of Radio Ink's Hispanic Radio Conference, Announces Conference Agenda

MIAMI, May 8 PRNewswire — As the exclusive commercial wire service for Radio Ink's Hispanic Radio Conference, Hispanic PR Wire is pleased to announce the full conference agenda, featuring leading Hispanic media professionals including Jeff Hinson of BMP Radio; Jeffery Liberman of Entravision Communications and Marko Radlovic of Spanish Broadcasting System.

The Hispanic Radio Conference, scheduled for May 19-20, 2008 at the Biltmore Hotel in Coral Gables-Miami, Florida, will cover demographic trends, issues facing Hispanic radio broadcasters, as well as management and programming issues.

By 2011, nearly one person out of every six living in the United States will be of Hispanic origin and will account for 9.5 percent of all US buying power, up from only 5 percent in 1990. In sheer dollar power, Hispanics' economic clout will rise to almost $1.2 trillion in 2011, according to the Selig Center for Economic Growth. Likewise, Arbitron's Hispanic Radio Today 2007 reports that the number of stations programming to Hispanic audiences increased 4% between the Spring of 2005 and 2006, from 701 to 730 — a new record, confirming that radio is a primary media platform for this ethnic group.

"We've planned an exciting line up for the 2nd annual Radio Ink Hispanic Radio Conference," said Deborah Parenti, VP/General Manager Radio Ink. We're honored to have Geraldo Rivera as the keynote speaker. We also have eight jam-packed sessions on important issues such as 'Selling Hispanic Radio in a Recession' and 'The New Face of the Hispanic Market' as well as sales training, immigration, programming and legal matters. Our panelists include notables such as Dr. Joachim de Posada, Isabel Valdes, Jose Cancela, David Burgos, Jane Mago and Gloria Tristani. And we are especially pleased to present again a 'Group Heads' Super Session' moderated by Eric Rhoads, Radio Ink's chairman and publisher, that will include participation by the leadership of Hispanic radio's top companies."

Conference sessions include: May 19 2:00-3:30 pm Times Are Tight: Selling Hispanic Radio in a Recession - Dr. Joachim de Posada, International Motivational Speaker and Author 3:30-4:15pm Keynote Speaker: Geraldo Rivera 5-5:50pm Inside the Minds of Hispanic Radio's Top Programmers: From Format Forecasts to Competitive Clutter Pio Ferro, VP/Programming, Spanish Broadcasting System Jose Santos, VP/Spanish Language Programming, BMP Radio & President, Santos Latin Media May 20 10-10:40am The Great Immigration Debate: The Impact on Hispanic Radio, Its Listeners, and Advertisers. Moderated by Rosemary Scott, Corporate Communications/Research Director, BMP Radio Hope Andrade, Chairwoman, Texas Department of Transportation & Executive Director, Matt.org Pieter D. Speyer, immigration attorney and Radio Hispana talk show host 10:40-11:30am The New Face of the Hispanic Market: Is Your Radio Station Tuning Them In? Moderated by Jose Cancela, Principal, Hispanic USA Inc. Darryl Brown, Darryl Brown Radio Consulting David Burgos, head of Millward Brown's Multicultural Practice Robin Flynn, Senior Analyst, SNL Kagan Isabel Valdes, Principal, Isabel Valdes Consulting 1:45-2:45pm Medallas de Cortez Award Ceremony 2:45-4pm Second Annual SUPER SESSION Group Head Roundtable Moderated by B. Eric Rhoads Jeff Hinson, President/CEO, BMP Radio Jeffery Liberman, President/Radio Division, Entravision Communications Marko Radlovic, Executive Vice President/COO, Spanish Broadcasting System Full conference agenda available at: http://www.radioink.com/hispanicconference/agenda.asp

About Radio Ink

Radio Ink is the radio industry's premier management and marketing magazine. Published biweekly, Radio Ink offers industry news and information, covers interviews with the biggest names in the business, and has a lineup of expert columnists covering sales and marketing, management tips and business and technology.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

SOURCE Hispanic PR Wire; Radio Ink

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